Case Study

VRNS doubles job posts while cutting job advertising budget in half with JobTarget

Customer Since:
2022

Products:
Programmatic 360, Media Services

Company Size:
140+

Industry:
Healthcare

ATS:
Paylocity

About the Company

Visiting Rehab and Nursing Services (VRNS) is a leading home health agency offering physical, occupational, and speech therapy, as well as nursing.

Top Challenges

Low visibility on job posts
Spending too much budget on job ads across one site
Low quality candidates

Solution

Programmatic 360 enhanced VRNS’ recruitment capabilities by optimizing their spend on sponsored job advertisements to only post on job boards that brought in the best candidates. Now, VRNS can access one centralized view of job ad campaigns and has decreased their budget with higher quality candidates.

Results:

Doubled amount of job advertisements per month
Cut budget in half
Improved recruitment experience across HR team

“

We have significantly decreased our overall budget while increasing our overall number of recs and viable candidates. Post management is also very easy to track.”