Why ATS Integrations Matter: Making Job Posting Seamless for Recruiters

Managing multiple job board integrations creates unnecessary complexity for ATS providers and recruiters alike. Every new job board means another integration to build, maintain, and support. For recruiters, it means more logins, repeated data entry, and fragmented workflows.

JobTarget's partnership approach eliminates this complexity. Instead of building individual integrations with dozens of job boards, ATS and HRIS partners integrate once with JobTarget and immediately access 25,000+ job sites through a unified experience.

The Integration Challenge

ATS providers face a fundamental choice: build and maintain individual integrations with dozens of job boards, each with unique technical requirements, or integrate once with a comprehensive platform that handles the complexity.

Fred Hult, Senior Director of Partner Solutions at JobTarget, explains the challenge: "Partners could choose to integrate individually with dozens of boards, each with its own process and technical requirements. By working with JobTarget, they integrate once and access 25,000+ sites."

This approach benefits three key stakeholders: the ATS provider gains functionality without building it themselves, recruiters get seamless job posting from their existing system, and employers reach more candidates without additional complexity.

Removing Friction from the Job Posting Process

The core value of JobTarget's partnership model centers on friction reduction. When recruiters ask their ATS provider questions like "Can I post this role to this specific niche job board?" the answer should always be yes.

"We add functionality to their platforms without them having to build or maintain it themselves," Hult notes. "Partners can confidently point customers to the JobTarget integration already built into their system."

For recruiters, this means staying in the ATS they already use instead of logging into multiple job boards and repeating the same processes. The unified experience saves time and reduces errors while maintaining access to specialized job boards for targeted roles.

The Value of Flexibility

JobTarget's 80+ HR software integrations provide another often-overlooked benefit: portability. When organizations change their ATS or HRIS, JobTarget moves with them.

"If our customers end up changing software, we can move with them pretty easily without having to start from scratch," Hult explains. This flexibility protects the recruitment team's investment in processes and training while adapting to new technology choices.

Supporting Current and Future Needs

The partnership team focuses on supporting both established marketplace experiences and emerging AI-driven workflows. Some partners need robust marketplace functionality, while newer platforms require deeper, more flexible API integrations to power AI use cases like sourcing and automation.

"Our focus is on supporting both models," Hult says. "We continue to invest in the marketplace experience while also evolving JobTarget into a more modular, API-first platform."

This dual approach ensures partners can build the solutions their customers need today while positioning for tomorrow's innovations.

Experience Drives Better Partnerships

JobTarget has integrated with almost 50 partners over the past two years. This volume creates proven best practices the team shares with new partners entering the ecosystem.

"We can guide new partners and say 'we've seen this work here' or 'we have data behind this approach,'" Hult notes. "The value doesn't stop at the initial integration. We stay invested over the lifetime of the partnership."

This commitment extends from developers and engineers during the build process to Partnership Account Managers who maintain the long-term relationship and continuously work to ensure a high-quality customer experience.

The Bottom Line

For ATS and HRIS providers, JobTarget partnerships mean adding comprehensive job distribution capabilities without the burden of building and maintaining dozens of individual integrations. For recruiters, it means seamless job posting to 25,000+ sites from the system they already use.

The result: less complexity, better reach, and more time focused on what matters most—connecting with qualified candidates and building strong teams.

Ready to explore partnership opportunities? Learn more about partnering with JobTarget for ATS, HRIS, and Payroll integrations.