About the Company
Unistress Corporation specializes in the design, production, and construction of large scale precast/prestressed concrete structures. Unistress products can be found in structures as varied as major highway bridges, power plant cooling towers, railway stations, micro-chip manufacturing plants, stadiums, retail and industrial buildings, casinos, and multi-level parking facilities.
Top Challenges
- Immediate need to fill job openings after exhausting local talent pool
- Desiring a well-rounded, creative media and event strategy to tap into new markets and candidate pools in local area
- Expand on new sources of hire
Solution
Media Services enhanced Unistress’ recruitment capabilities by optimizing their multi-channel recruitment approach to a hiring event, introducing several new targeted advertising tools that included a custom landing page on Indeed’s Hiring Event Platform, niche social media campaigns with an employee referral push, a text blast outreach where candidates opted in to receive job and local event notifications, and Google Ad optimization to reach industry-specific candidates who weren’t exclusively searching on job boards.Results:
- Increasing qualified event attendees to 95%
- Boosted employee referrals through social media campaigns
- Embraced new forms of media that unlocked new candidate pools

“
Job Target was able to expand our reach to today’s applicants. We were able to leverage a knowledgeable team who looped us into current “influencer style” videos and expanded Social Media campaigning while leveraging Geo Fencing capabilities. This was a well rounded and thoughtful strategy and JobTarget was a partner who lead with their “ears” so to speak.”