5 Tips for Smarter Seasonal Hiring: a JobTarget Cheat Sheet

Written By Ryan Nicoletti | October 2, 2023

With the holiday season approaching, seasonal hiring is on every recruiter's mind. We know it's important to feel prepared as this chaotic time approaches, so we're here to help you make sure all your bases are covered when hiring seasonal employees. Read on to learn new tips and acquire more resources for finding and hiring temporary or seasonal candidates. 

1. Target candidates through local and seasonal job boards 

Local job sites are specific to a specific region, state, or city. These job sites can help source job seekers closer to your job posting’s location or be a perfect fit for seasonal or part-time positions. Seasonal job boards specialize in attracting job seekers looking for short-term work in retail, hospitality, restaurants, hotels, and more. 

Looking to post your job to a local or seasonal job board? Marketplace allows you to choose from over 25,000+ job sites and post your job ad in a single transaction. 

2. Contact part-time & seasonal hires with a candidate sourcing tool 

A candidate sourcing tool allows you to search for passive candidates who may not be actively searching for a new job, but may be open to it if presented with an opportunity. Not all job seekers are actively scanning and searching job boards, so it’s important to be able to make the first move. 

With JobTarget Sourcer, you can perform a single search across resume sources, identify candidates that fit your criteria, and unlock their contact details to get in touch. Learn more about Sourcer here. 

3. Optimize your job ads to help candidates find you quicker

You want to ensure that you’re creating a job ad that helps job seekers quickly find and identify a potentially relevant opportunity. If the job title or description is hard to understand, or confusing, you could be losing out on talent. Clearly define the role and requirements, while answering the job seeker’s main questions.  

To start crafting a job ad that sets you up for success, check out our latest eBook.

4. Improve employer branding & recruitment marketing

Attracting talent goes beyond job advertising and sourcing candidates. Marketing your organization and employer brand to seasonal and part-time talent establishes you as an employer of choice. You can do this by claiming your free company page on sites like Indeed and Glassdoor, or investing in a premium company page to feature high-priority roles. You can also advertise your company through social media and with Google Ads.  

Learn unique ways to improve your employer brand here.

5. Create an incentivized employee referral program 

Your current employees are a great resource to find potential candidates to apply who may be a great fit. Creating an incentivized employee referral program is a great way to find new talent, while also rewarding employees for contacting their network about this opportunity. 

We hope these tips help you as you find candidates for your upcoming seasonal roles and opportunities!  

As always, contact our team to learn more about how we can support your hiring efforts!


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