Role Overview

The Social Media & Community Coordinator supports Gaia Herbs’ organic social presence by helping bring the brand to life through hands-on content creation, community engagement, and partner coordination. This role is ideal for a digitally native storyteller who is comfortable filming content, managing social calendars, and supporting virtual events and partnerships.

This is a hands-on, doer role: perfect for someone early in their career who wants real responsibility, on-camera or behind-the-camera experience, and daily engagement with customers digitally. The ideal candidate is both a planner and a quick responder, able to organize content ahead of time while also spotting trends and cultural moments to act in real time. They bring creativity not only to what we post, but to how we show up every day in social, with a voice that feels authentic, timely and engaging while elevating the Gaia Herbs brand.

Key Responsibilities

Content & Community

· Support day-to-day management and planning of Gaia Herbs’ brands social channels (Instagram, TikTok, Facebook, LinkedIn etc.)

· Film and capture short-form content (Reels, TikToks, Stories) using mobile-first best practices.

· When elevated events are required, work with creative team or agencies to bring ideas to life. Assist with comment moderation, community engagement, and direct messages in a brand-appropriate tone.

· Help execute content tied to seasonal moments, campaigns, and product launches.

Scheduling & Coordination

· Build, manage, and publish content calendars using Later.com

· Coordinate with internal teams including Brand, Creative, Regulatory and Education and influencer partners

· Assist with influencer, practitioner, and partner coordination including briefs, timelines, and logistics

Events & Partnerships

· Support execution of virtual events, livestreams, and social-first moments

· Assist with nearby or on-site filming opportunities as needed (farm, partners, events)

What Success Looks Like

· Consistent, on-brand social execution

· Strong community engagement and responsiveness

· Reliable coordination across partners and campaigns

Qualifications

· 1–3 years of experience in social media, content, or digital marketing

· Comfortable filming, editing, and appearing on camera

· Familiarity with Later.com or similar social scheduling tools

· Strong organizational skills and attention to detail

· Passion for wellness, natural products, or lifestyle brands

Requirement: Must be located within 2.5 hours driving distance of Gaia Herbs. Some overnight travel will be required.