Position Description: The Global Lead Data North America builds and leads our analytics capability in North America, and to help shape global solutions. This is a foundational role in our growing NA and global business. Youll split your time between:
Global (60%): Work with the Chief Data Officer and Munich team to adapt global tools for local relevance, elevate standards, and shape AI-powered solutions.
North America (40%): Develop measurement frameworks, lead client analytics, and embed data storytelling into pitches and reporting.
Today, its an individual contributor role; tomorrow, youll build the team and expand our global influence.
You'll thrive here if you:

• Want to build something, not inherit a playbook
• Love translating data into insights that drive decisions and impact business outcomes
• Can move fluidly between a client presentation and a SQL query
• See analytics as a strategic partnership, not just a reporting function

Why This Role is Special

• Shape the analytics practice for North America while influencing global standards.
• Global Influence: Spend most of your time as part of Mediapluss Global Data Team, collaborating with Munich and other markets to adapt and elevate AI-driven tools, methodologies, and best practices for worldwide adoption.
• Local Impact: Shape the analytics practice in North American analytics foundation, bringing rigor to measurement, clarity to attribution, and data storytelling to client reporting and new business.
• Strategic Seat: Analytics here isnt back-office; it drives how we win.
• Growth Trajectory: Start as an individual contributor, then scale the team and expand influence.

Position Responsibilities:

• Build the foundation:Elevate measurement frameworks, KPIs, and attribution models that link media investment to business outcomes.
• Lead client analytics:Deliver campaign analysis, optimization insights, and compelling data stories.
• Fuel growth:Bring analytics to pitches and RFPs, showcasing how we differentiate.
• Enable intelligence:Develop dashboards for clients and leadership, uncover operational efficiencies.
• Connect globally:Spend 50% of your time with the Global Data Solutions Team, collaborating with our Chief Data Officer and Munich team to adapt shape and adapt AI fueled global tools for local needs and elevate global standards.

Knowledge, Skills and Abilities: What You Bring -

• 1015 years in analytics, data science, or measurement (agency, client-side, or AdTech).
• Expertise in Google Analytics, Looker, Tableau, DCM, SQL, Python; experience with CDPs, attribution modeling, and marketing mix modeling.
• Strong data visualization and storytelling skills; you make complex simple.
• Proven ability to work cross-functionally and embed analytics into strategy and planning.
• Builder mentality. Youve launched capabilities, not just maintained them.

Qualifications -

• Bachelor's degree required, advanced degree in a quantitative field a plus
• Media agency experience required
• Comfortable in PowerPoint, Excel, and the full Microsoft Suite

Additional Information: Reports To: Chief Strategy Officer (dotted line to Chief Data Officer, Munich)
What We Offer:No cost medical, dental, vision plans (plus other options) Generous vacation and US holidays 401(k) with match Commuter benefits Basic life insurance Monday team lunches, happy hours, and more
Location: Hybrid. 3 days/week (Mon, Tue, Thu) in our SOHO office, with flexibility for more.