IMPACT Group is a certified woman-owned career coaching firm based in St. Louis, MO that focuses on relocation, leadership development, and outplacement solutions. Our team of 300+ is united on one idea: People can succeed professionally and personally even through difficult career challenges and transitions. We are building a better world by empowering people to find and grow great careers. As employees transition in, within, and out of a company, IMPACT Group coaching programs make a difference, helping people along their career path and move into desirable roles – working in their hometown, remotely or literally, anywhere in the world.

We’re on a mission to maximize human potential in an increasingly tech-enabled world. While partnering with companies of all sizes – large and small, national and global – our business model emphasizes the importance of human connections. Join IMPACT Group and you’ll be helping others move their careers forward!

Candidates must reside in the St. Louis metro area. The position is hybrid with 1 day per week in our Chesterfield, MO office. This is a full-time, exempt position with benefits.

Job Summary:

The Director, Marketing & Sales Operations should be part visionary (design, develop and forecast) and part front-line deployment leader (roll out and continual improvement of processes, procedures, and programs). He/she will lead the development and implementation of marketing initiatives that utilize contemporary marketing concepts, processes and technology and leverage IMPACT Group’s differentiators and market trends to competitively position IMPACT Group in its targeted markets.

Key Responsibilities:

Strategic Direction

• Develop marketing & corporate plans that outline specific goals, objectives and tactics to meet organization goals. Plans will cover three distinct service lines with unique personas and awareness.
• Ensure implementation of plans and measure results.
• Monitor industry trends and competitors in the career and leadership coaching space.
• Develop and be accountable for the marketing budget.
• Communicate strategic direction and initiatives to appropriate stakeholders.

Leadership of Marketing Team

• Lead a team of two people to drive implementation of marketing campaigns – including digital, social, events and more.
• Assist with prioritizing team’s work to maintain a steady flow of productivity, results and fun.
• Provide direction and insight on ways to continuously improve efforts.
• Manage own projects and presentations utilizing project management tools such as Asana.
• This multi-disciplinary team is well-established and needs someone who collaborates, provides leadership and guidance to continually develop the team, but allows autonomy in creative and implementation of projects.

Analysis to Determine Effectiveness and ROI in Marketing Efforts

• Set Annual Targets for Key Performance Indicators (such as MQL generations, meetings booked, search rankings).
• Understand and adjust plans based on the results of SEO, Google Ads, Social and website metrics and more.
• Develop reports that provide analysis at multiple levels within the organization.
• Initiate changes to strategy when analysis demonstrates shifts in trends.
• Communicate results and recommendations to Executive Committee and Team.

Collaboration with Sales and Operations/Service Delivery

• Identify ideal persona(s). Create segmentation strategies based on personas.
• Oversee marketing tech stack/CRM software, segmentation for solicitation, and data integrity with a goal of instituting processes and platforms that are user-friendly and produce intelligence grounded in data.
• Oversee events and campaigns that are aligned to company goals.

Grow Awareness, Strengthen and Protect Brand and Reputation

• Oversee all aspects related to the IMPACT Group brand and our programs including:
  • Content (written, digital, video, photography)
  • Communications (traditional digital)
  • Graphic Identify (print, digital)
  • Implement new messaging and creative for a refresh of the website, collateral and more.

Deliverables

• Drive MQL performance to achieve targets for qualified leads from website (organic), social media and paid campaigns
• Implement optimization strategies to generate booked sales meetings from the website

Qualifications:

• Bachelor’s degree in business, Marketing Communications or Journalism. Master’s degree preferred.
• Seven to ten years of progressive business experience in marketing (digital and traditional), communications or media relations.
• Three to five years of supervisory experience.
• Advanced proficiency in understanding how Marketing Automation, Customer Relationship software and other platforms work together to achieve marketing goals.
• Audience Segmentation/Nurture
• Digital Marketing/Google Ads/Sponsored Social Content
• Understanding, creation and implementation around the use of video
• Demonstrated ability to develop and implement effective contemporary marketing strategies.
• Proven track record of developing, communicating and executing a strategic marketing plan.
• Ability to manage projects, motivate staff and to interact with a wide range of support specialists to carry out objectives.
• Proficient in Google Analytics, CRM Reporting, Marketing Automation and Salesforce as well as Outlook, Teams, MS Office, especially Excel and PowerPoint

What Makes You a Great Fit: (bullet points describing ideal candidate)

• You are results-driven and have a passion and demonstrated ability to develop and implement effective contemporary marketing strategies.
• You are highly proficient in delivering persuasive and effective presentations to individuals at all levels of the organization, from individual contributors to C-suite executives, both one-on-one and in groups.
• You have a proven track record of developing, communicating and executing a strategic marketing plan.

Please read more about us at http://www.impactgrouphr.com/

At IMPACT Group, we believe that diversity drives innovation—and that work should be accessible to everyone. We are an Equal Opportunity Employer committed to equity and inclusion across race, ethnicity, gender, sexual orientation, gender identity, disability, age, neurodiversity, veteran status, and every intersection in between.

We support flexible, remote, and hybrid work arrangements and are intentional about creating an environment where all team members—whether in-office or remote—can contribute fully and thrive.

Accessibility is a priority. If you need accommodations during the application or interview process, or while working with us, we’ll partner with you to ensure a barrier-free experience.

We know that people are at the heart of every successful transition—whether it's relocation, career change, or professional development, we are committed to building a team that reflects the diverse individuals and communities we serve across the globe.

Applicant Data Disclosure & Privacy Notice (GDPR + CPRA)

This Applicant Data Disclosure & Privacy Notice (“Notice”) explains how IMPACT Group (“Company,” “we,” “our,” or “us”) collects, uses, shares, retains, and protects personal data in connection with our recruiting and hiring process, including when you apply for a job through our applicant tracking system (“ATS”).

This Notice applies to applicants, candidates, and individuals interacting with our recruitment process (“Applicants”).

1) Who We Are (Controller / Business)

Company Name: IMPACT Group

Address: 12977 North Outer 40 Drive, Suite 300, St. Louis, MO 63141 United States

Email: hresources@impactgrouphr.com

Phone: + 1 800-420-2420

GDPR Data Controller

For individuals located in the European Economic Area (EEA), United Kingdom, or Switzerland, IMPACT Group is the data controller of your personal data.

California CPRA Business

For California residents, IMPACT Group is a “business” as defined under the California Privacy Rights Act (“CPRA”).

2) Categories of Personal Data We Collect

We may collect the following categories of personal data from you, depending on the role and recruitment stage:

A. Identifiers & Contact Information

• Name, email address, phone number
• Mailing address (if provided)
• Online identifiers (e.g., IP address, device identifiers)

B. Professional & Employment-Related Information

• Resume/CV, cover letter, work history, education
• Certifications, languages, skills, portfolio, writing samples
• References and referral information (if provided)

C. Recruiting Process Information

• Interview notes, assessment results, communications
• Application status, scheduling history, outcomes

D. Sensitive Personal Information (Only When Permitted/Required)

We may collect limited sensitive personal data only where permitted by law and/or relevant to the hiring process, such as:
• Disability or accommodation needs
• Work authorization/immigration status (as required)
• Diversity/equal opportunity data (optional, where applicable)
• Background check results (only after applicable notice/authorization)

We do not use sensitive personal information to infer characteristics about you for unrelated purposes.

E. Technical & Usage Data (ATS and Website)

• Log data, browser type, operating system
• Interaction data within our career site/ATS

3) Sources of Personal Data

We collect personal data from:
• You directly (applications, communications, interviews)
• Recruiting sources you authorize (e.g., LinkedIn or job boards)
• Referees you provide (where permitted)
• Service providers supporting recruiting (e.g., ATS, assessments)
• Background check providers (only where applicable and authorized)

4) Purposes for Using Personal Data

We use your personal data to:
1. Process your application and evaluate your qualifications
2. Communicate with you about roles, interviews, and outcomes
3. Conduct interviews and assessments (where applicable)
4. Verify information provided (e.g., references, work eligibility)
5. Perform background checks (only when permitted/authorized)
6. Comply with legal obligations, including employment and recordkeeping laws
7. Improve our recruiting process, including system administration, analytics, and security
8. Maintain talent pools (with your consent where required)

5) Legal Bases for Processing (GDPR)

If you are located in the EEA/UK/Switzerland, we process your personal data under one or more of these legal bases:
• Legitimate Interests: to manage recruitment, assess candidates, and secure our systems
• Contract / Pre-contractual Steps: to take steps at your request prior to entering an employment contract
• Legal Obligation: to comply with employment, tax, immigration, and equal opportunity laws
• Consent: for certain optional activities (e.g., keeping you in a talent pool, diversity data where required)

You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.

6) CPRA Notice at Collection (California Applicants)

If you are a California resident, the CPRA requires that we disclose the categories of personal information collected and the purposes for which it is used.

We collect the categories listed in Section 2 above for the business purposes described in Section 4, including:
• recruiting and hiring decisions,
• security and fraud prevention,
• legal compliance,
• internal operational purposes.

We do not sell your personal information.
We do not share your personal information for cross-context behavioral advertising (as defined by the CPRA).

7) How We Disclose/Share Personal Data

We may disclose personal data to:
A. Internal Stakeholders
• HR, recruiting staff, hiring managers, and interviewers
• Internal legal, IT, finance, and security staff (as needed)

B. Service Providers / Processors
We use vetted third-party providers that support recruitment, such as:
• Applicant Tracking System provider
• Interview scheduling tools
• Video conferencing platforms
• Skills/assessment providers
• Background check providers (where applicable)

These parties are required to use personal data only to provide services to us and to protect it appropriately.

C. Legal and Compliance Disclosures
We may disclose data if required to comply with law, regulation, legal process, or government requests, or to protect rights and safety.

D. Corporate Transactions
If we are involved in a merger, acquisition, or asset sale, your data may be transferred as part of that transaction, subject to confidentiality protections.

8) Automated Decision-Making

We do not make hiring decisions based solely on automated decision-making that produces legal or similarly significant effects.

If we use automated tools to assist with recruiting (for example, to help sort applications), they are used with human review and appropriate safeguards.

9) Data Retention

We retain applicant data only as long as reasonably necessary for recruiting and legal compliance.

Typical retention periods:
• Unsuccessful candidates: [e.g., 1–3 years] after the hiring decision
• Hired candidates: data may be transferred into personnel files and retained per employment record retention rules
• Talent pools: retained until you request deletion or after [e.g., 2 years] of inactivity, whichever occurs first

Retention may vary by jurisdiction and legal requirements.

10) International Transfers (GDPR)

Because we are U.S.-based, your information may be transferred to and processed in the United States or other countries where we or our service providers operate.

Where required under GDPR, we use appropriate safeguards such as:
• Standard Contractual Clauses (SCCs) approved by the European Commission, and/or
• Other legally recognized transfer mechanisms

You may request more information about these safeguards by contacting us.

11) Your Rights

A. GDPR Rights (EEA/UK/Switzerland)
You may have the right to:
• Access your personal data
• Correct inaccurate or incomplete personal data
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to processing (including based on legitimate interests)
• Data portability (where applicable)
• Lodge a complaint with your local supervisory authority

B. CPRA Rights (California Residents)
You may have the right to:
• Know what personal information we collect, use, and disclose
• Access specific pieces of personal information
• Delete personal information (subject to exceptions)
• Correct inaccurate personal information
• Limit the use and disclosure of sensitive personal information (where applicable)
• Not be discriminated against for exercising your privacy rights

To exercise your rights, contact us using the information in Section 12.

12) How to Submit a Privacy Request

To exercise privacy rights, please contact:
Email: hresources@impactgrouphr.com

Subject Line: “Applicant Privacy Request”
Mail: 12977 North Outer 40 Drive, Suite 300, St. Louis, MO 63141 United States

We may need to verify your identity before fulfilling your request. If you use an authorized agent (California), we may request proof of authorization.

13) Security Measures

We use reasonable administrative, technical, and organizational safeguards designed to protect applicant data, such as access controls, encryption (where appropriate), and vendor security requirements.

No system can be guaranteed 100% secure, but we work to protect your personal data against unauthorized access, loss, misuse, or alteration.

14) Equal Opportunity and Optional Demographic Data

Where permitted or required, we may request optional demographic information (e.g., gender, race/ethnicity, disability status) to support equal employment opportunity reporting and diversity initiatives.

Providing this information is voluntary (where applicable) and will not affect hiring decisions.

15) Children’s Privacy

Our recruiting process is not intended for children under 16, and we do not knowingly collect personal data from children through our ATS.

16) Changes to This Notice

We may update this Notice periodically. If we make material changes, we will post the updated Notice with a revised effective date.