Build the system. Lead the team. Scale the business.

We are looking for a Director of Sales to help take our business from $7M to $8.4M+ by bringing structure, predictability, and leadership to our sales organization.

Today, we have:

• strong product-market fit
• a solid reputation in the Denver market
• an existing sales team and estimator support

What we don’t yet have is:

• consistent sales execution
• reliable pipeline and forecasting
• a fully defined, scalable sales system

This role is an opportunity to step into a real business with momentum and install the discipline, process, and leadership required to scale it.

About Us

Lutek is a Denver-based manufacturer of custom window coverings, including shades, draperies, and outdoor shading systems.

We fabricate products in our 30,000 sq. ft. facility in Arvada and serve:

• commercial general contractors
• direct commercial customers
• residential projects

Our work spans office buildings, hospitality, healthcare, education, and high-end residential environments.

What You’re Walking Into

• ~$7M revenue business with a clear path to growth
• 3 sales reps + 2 estimators
• Active project pipeline, but inconsistent data and tracking
• CRM (HubSpot) in need of discipline and structure (currently being addressed)
• Strong operational team that is ready for better alignment with sales
• Leadership team aligned on the need for a dedicated sales leader

What Success Looks Like (First 6–12 Months)

• Establish a clear, repeatable sales process across the team
• Improve forecast accuracy to within ±5%
• Bring discipline and visibility to pipeline management
• Drive consistent sales activity and deal progression
• Strengthen alignment between sales and operations
• Deliver measurable progress toward the $8.4M revenue target

Role Scope & Authority

• Full ownership of the sales function and revenue responsibility
• Authority to define:
  • sales process
  • pipeline stages
  • forecasting cadence
• Reports to the COO
• Serves as a key member of the executive leadership team
• Operational support for CRM and reporting improvements

What You'll Be Responsible For

Revenue Leadership

• Lead the company’s sales organization to achieve annual revenue growth targets
• Manage performance across multiple sales channels including commercial projects and residential shading systems
• Monitor and improve sales pipeline health and deal progression

Forecasting & Pipeline Management

• Implement a disciplined forecasting methodology
• Manage quarterly and annual revenue forecasts within ±5% accuracy
• Ensure CRM pipeline integrity and reporting reliability

Sales Process Development

• Implement a scalable sales process across the organization
• Establish consistent deal qualification and pipeline stage definitions
• Improve sales-to-operations handoff processes to ensure project clarity and execution

Sales Team Leadership

• Lead and develop a team of sales representatives and estimators
• Conduct regular deal coaching and pipeline reviews
• Build structured professional development plans for each team member

Channel Strategy

• Develop and manage balanced growth across priority sales channels
• Expand partnerships with builders, architects, and other strategic industry partners
• Identify opportunities for market expansion and new revenue sources

Culture & Accountability

• Build a transparent and accountable sales culture
• Encourage collaboration between sales, operations, and leadership
• Reinforce high standards for professionalism, communication, and performance

What We’re Looking For

• 3-5 years of sales and team leadership experience
• Experience implementing:
  • sales process
  • CRM discipline
  • forecasting systems
• Strong coaching and team development capability
• Ability to balance strategy and hands-on execution

Compensation & Benefits

• $170k-210k On-Target Earnings (Base + Incentive)
• Incentives tied to revenue growth and team performance
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
  • Holiday Break (Christmas to New Years) – Enjoy the Holidays with Friends and Family!
  • Summer Hours (Memorial Day to Labor Day) – Enjoy 13 Fridays Off!

Work Environment

• 100% On Site: This position is fully in-office with no remote or hybrid option
• Reports To: COO
• Location: Arvada, CO

Why This Role

This is both a front-line sales leader AND the revenue function leader who sits on the executive team.

Build and scale a great company with tangible growth potential. Leadership is committed to the success of this role.

If you enjoy:

• building structure
• coaching teams
• creating predictable growth

…and want a role where your impact will be visible quickly, this might be worth a conversation.