Marketing Director at Smart, Savvy + Associates – Vancouver, British Columbia

Are you a fashion-forward marketing leader who wants to build a marketing function from the ground up inside a well-established retail brand?

This Marketing Director role is built for an entrepreneurial leader who thrives in founder-led environments and wants real ownership of the brand. You will design the strategy, connect retail and e-commerce into one cohesive retail engine, and build a modern marketing function that supports what comes next.

Our client is a respected, family-owned fashion retailer with strong brand recognition and a loyal customer base across Vancouver. With both brick-and-mortar and e-commerce channels, the business is ready for more structured, performance-driven marketing and needs a leader who brings digital depth, retail instinct, and the experience to elevate how marketing operates.

With leadership closely involved in the business and growth plans underway, this is an opportunity to step into a visible, high-impact role where strategy and execution matter equally.

What You’ll Do

Lead Marketing Strategy and Growth

• Develop and execute a comprehensive marketing strategy aligned with revenue and expansion goals
• Translate business objectives into clear channel strategies across retail, digital, and customer lifecycle
• Drive measurable growth in traffic, acquisition, retention, and customer value

Own Digital and E-commerce Performance

• Lead performance marketing across paid media, organic channels, website optimization, and funnel strategy
• Monitor and respond to real-time performance metrics including acquisition cost, return on ad spend, and conversion rates
• Optimize customer journeys across web and in-store touchpoints to improve omnichannel performance

Lead and Develop the Team

• Provide strong leadership to digital, creative, and engagement team members
• Establish clear priorities and ensure accountability across initiatives

Strengthen Brand and Retail Integration

• Ensure marketing efforts drive store traffic and enhance the in-store customer experience
• Maintain premium brand positioning across all touchpoints
• Support events, activations, and partnerships that reinforce brand equity

What You Bring

• 6 to 10 years of progressive marketing leadership experience
• Strong retail and e-commerce experience, ideally within fashion, luxury, or premium consumer environments
• Demonstrated success scaling a small to mid-sized business through structured marketing growth
• Deep expertise in digital marketing strategy, performance metrics, and funnel optimization
• Comfort working closely with ownership in a family-run or founder-led organization
• Strong financial acumen with experience managing budgets and allocating resources strategically
• Proven ability to build systems, reporting frameworks, and disciplined marketing operations
• Entrepreneurial mindset with the ability to move quickly while maintaining brand integrity

Experience with Shopify or comparable e-commerce platforms is considered an asset.

Additional Details
Annual salary: $120,000 - $150,000 base salary
Location: Fully in-office, downtown Vancouver on Granville Street
Includes extended health benefits, RSP matching, 3 weeks vacation

About Smart, Savvy + Associates

Smart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we partner with companies across Western Canada to help them hire with clarity and confidence.

We believe diverse teams drive stronger results and are committed to equitable and inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process, please let us know.