DowelLam Sales Manager at StructureCraft – Abbotsford, British Columbia
StructureCraft
Abbotsford, British Columbia, V2T 6B1, Canada
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About This Position
Who We Are:
StructureCraft is a unique, vertically integrated design-build company of 200+ structural engineering and construction professionals that specializes in timber structures, incorporating steel, glass, concrete and other materials.
Since our beginning in 1998, our team has pushed the boundaries in complex geometry, optimization, digital fabrication, material testing and research. We are involved in mass timber structures, long span roofs, tall wood buildings, free-form timber structures and bridges. Our work has been recognized nationally and internationally, including numerous engineering awards for innovation in timber construction.
We are rooted in our mission of “making beautiful structures possible,” which harnesses both traditional principles and paradigm-shifting innovation to bring the inherent properties of materials to their highest use. As a firm of master engineers and timber construction experts with offices in Canada, US, and Italy, we partner with world-renowned developers, owners and architects to create structures that are elegant in their own right, and also serve the greater good of a community.
Our core values are Pioneering Spirit, Beauty with Efficiency, and Service Above Self
Our head office and shop is located in the beautiful Fraser Valley, just an hour east of our Vancouver office, and close to the growing Abbotsford airport. Our US office is located in Seattle, WA and European office in Trento, Italy.
Position Overview:
To lead the sales, growth and continued advancement of the DowelLam brand, we are looking for a talented and driven Sales Manager. Reporting directly to the Manager of Business Development & Preconstruction, you will lead all sales, marketing and estimating activities for the product.
Responsibilities:
General:
- Manage and lead day-to-day sales & estimating efforts with internal staff.
- Create and manage the DowelLam sales/marketing strategy & budget.
- Manage DowelLam estimating Personnel including performance reviews and follow-up, teambuilding events, etc;
- Communicate with internal team members and senior management on strategy and progress.
- Push forward DowelLam’s presence in the industry, becoming a champion for DowelLam.
- Establish a marketing plan, including sector analysis, identifying target audiences, and creating a customized go-to-market strategy for each sector
- Gather and analyze customer feedback, market trends, and conduct market analysis to enable successful strategies. Analytics reporting across all platforms to extract key insights for future marketing campaigns.
- Manage key relationships with industry partners
- Develop and manage marketing/sales KPIs
- Manage all aspects of DowelLam BD/Sales/Marketing budget including forecasting.
BD/Sales/Estimating:
- Manage the DowelLam “sales pipeline” of incoming leads and corresponding tasks, including input into CRM system;
- Coordinate DowelLam department resourcing and tasks;
- Oversee & perform detailed review and sign-off of all sales estimates & budgets.
- Oversee & perform detailed review of all quotations, scope letters, RFP/RFQ responses, prequalifications that are sent externally.
- Manage DowelLam revenue/backlog projections, manufacturing projections, resourcing projections;
- Manage key DowelLam supplier relationships & procurement strategies;
- Establish & manage DowelLam Sales/Estimating processes & protocols;
- Manage negotiations and review of DowelLam contracts/POs/scope;
- Handover your successful proposals to Project Management, including scope, estimate, schedule
Marketing/Branding:
- Manage a variety of communication channels / projects including traditional, digital, social, PR, email and client communication.
- Develop and manage DowelLam marketing material including product design guides, project tearsheets, resumes, RFP/proposal development, etc.
- Manage DowelLam media including project photos and footage and file database (liaise with Marketing team).
- Curate, manage and coordinate content across social media efforts to ensure consistency across all channels including project video, photography, and insights.
- Develop and manage educational and webinar programs for architects and industry colleagues that showcase DowelLam’s products.
- Manage and roll-out a consistent DowelLam brand internally and externally (proposals, forms, guides, templates, social media, website, magazines, ads, conference presence, etc)
- Manage and promote DowelLam brand messaging and brand guidelines, both internally and externally
- Liaise across company departments to manage branding and marketing related activities.
Tradeshows/Events:
- Manage tradeshow/events including booth development, set-up, etc
Website:
- Manage the DowelLam website, working with appropriate agencies, web developers, internal stakeholders, etc.
Skills & Experience:
- At least 5 years of related sales experience in a BD, Estimating, Sales or Engineering role
- Knowledge and experience in the construction or manufacturing industry. Experience in or knowledge of the mass timber market an asset.
- Post-Secondary education in Engineering, Business, Marketing or equivalent an asset. Understanding of engineering fundamentals is an asset
- Proven experience working in a B2B Professional Service environment establishing best practices in sales funnel / CRM systems
- Experience developing and executing marketing communication strategies and brand development plans.
- Proven ability to build new relationships and foster existing relationships within and outside of your organization at a senior level.
Technical & Soft Skills:
- Naturally communicative and engaging.
- Detailed personality with an eye for accuracy, data organization, ability to multi-task, service-oriented.
- Proficient in MS Office suite
- Experience setting up, using and optimizing CRM systems, estimating systems
- Ability to proactively think beyond the day-to-day tactics and effect change within an organization.
- Exceptional written and verbal communication skills with great attention to detail and ability to write engaging technical narrative.
Annual Salary Range: 90-120k
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Job Location
Abbotsford, British Columbia, V2T 6B1, Canada
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