Sales Development Representative (SDR) — Help Business Owners Get Free

Somewhere right now, a business owner who built something incredible is sitting at their desk, wondering if they'll ever be free. They've been grinding for 20 years. Their family barely sees them. And they have no idea there's a way out that doesn't involve selling to private equity or dying in their chair.

Your job is to be the first person who actually listens.

Exit Without Selling helps business owners build Dream Teams that run their companies without them — so they can be with family, work in their zone of genius, and pass the torch to the next generation instead of selling out or burning out.

We're not a call center. We're the front door to a movement that's changing how business owners think about their legacy, their freedom, and their future. We're growing fast — on track to $20M+ revenue this year, building toward a family of companies at $120M by 2028 — and we need SDRs who can carry the weight of that first conversation.

We're not hiring dialers. We're recruiting people who can sit across from a 55-year-old business owner — metaphorically — and have the kind of conversation that changes the trajectory of their life.

THE PATH

SDR / Appointment Setter (Day 1): $3,000/month base + $250 per closed client from your booked-and-showed calls. At target KPIs, that's $5,000–$5,500/month ($60,000–$66,000/year). Top performers push $72,000–$90,000/year. No ceiling.

Senior SDR / Team Lead (6–12 months): Your calls become the training standard. You mentor new reps. You own team metrics. Comp grows with responsibility.

Closer / Advisor (12+ months): For reps who prove they can run a full diagnostic, handle objections, and build trust — the path to closing Custom Plan calls opens. Higher stakes, higher commission, higher impact.

WHAT THE WORK ACTUALLY LOOKS LIKE

Here's the part where most job postings get vague. We won't.

You'll make 80–100 outbound touches per day. Every day. Calls and texts to warm leads — book buyers, opt-ins, people who raised their hand — but "warm" doesn't mean "easy." Most of these owners are skeptical. Many have been burned by consultants before. Some won't pick up. Some will pick up and not want to talk. You'll hear "not interested" more times in a week than most people hear it in a year.

You'll do daily roleplays. Every morning. Not optional. You'll submit your calls for review. You'll get direct feedback from Carolin, and you'll be expected to implement it by the next day — not next week.

You'll work from a home office, alone, for most of the day. No office banter. No energy from the person next to you. Just you, HubSpot, Dialer.io, and the pipeline. If you need external motivation to make the next 20 dials, this isn't the role.

You'll talk to business owners who've been running companies since before some SDRs were born. Owners who've heard every pitch, every script, every "I'm just calling to check in." If you sound like a 24-year-old reading a card, they'll hang up. They can smell inauthenticity in three seconds.

You'll log every call, every note, every next step in HubSpot the same day. No exceptions. No, "I'll catch up tomorrow." CRM discipline isn't optional — it's the infrastructure that makes the whole system work.

If any of that sounds exhausting or beneath you, this role isn't for you. Genuinely — no hard feelings. But if you're the kind of person who finds rhythm in the repetition, who actually cares about the person on the other end of the phone, and who wants to do work that matters at a company that's building something real — keep reading.

WHO BELONGS HERE

Impact-Driven — "We're missionaries, not mercenaries" means you remember that every dial is a real person who might be drowning in their business. You don't cut corners on follow-up because "it's just one lead." You celebrate client wins because you know you were the first person who made that owner feel heard.

High-Performing — "We show up powerfully daily" means you bring your best to every shift. Numbers known cold. Pipeline reviewed before the first dial. You run like a marathon and sprint when the pipeline demands it. And you take care of yourself so you can sustain the pace — a burned-out setter is a useless setter.

Humbly Confident — "We never stop learning" means you talk to 7-figure business owners like a peer — not with arrogance, not with deference. You submit calls for review without being asked. You treat coaching as fuel. No know-it-alls. Pride is just insecurity in disguise.

Powered by Laughter — "Joy is our strength" means you don't take rejection personally. You keep conversations warm and human. You bring energy to huddles and make the team better to be around. We laugh together, not at each other.

WHY EXIT WITHOUT SELLING

• Warm leads only. Book buyers and opt-ins. No cold calling. No purchased lists. Every person you dial has already raised their hand.
• Dialer.io — industry benchmark-breaking connection rates. Your dials connect more often than most SDR teams dream of. The tool does the heavy lifting so your conversations do the converting.
• Mission that actually means something. 6 million business owners are facing the Silver Tsunami. You're the first voice they hear. That's not a slogan — it's what happens on every call.
• Upside commission. $250 per closed client. No ceiling. The more qualified prospects you get into show calls, the more you earn.
• Clear career path. SDR > Senior SDR / Team Lead > Closer / Advisor. Top performers don't stay in the same seat — they grow.
• Daily coaching and development. Huddles, roleplays, call reviews, and direct feedback from Carolin. You'll get better here faster than anywhere else.
• A team that actually lives the values. Read the "Who Belongs Here" section again. That's not aspirational — that's Tuesday.

THE HIRING PROCESS

Here's exactly what happens next:

• You apply (takes 5 minutes).
• If you pass the initial screening, we'll schedule a 15-minute phone call with Carolin.
• We'll send you a handful of written questions about your character and work style.
• If we both want to keep going, you'll do a 45-minute performance interview — real stories, not rehearsed answers.
• Final step: a working session where you'll listen to real calls, do a live roleplay, and show us how you think about the pipeline. We'll see if you can do the work, and you'll see if this is where you want to be.
• If it's a fit on both sides — welcome to the team.

If you're still reading, you already passed the first filter. Most people checked out at "80–100 touches per day" or "daily roleplays." The fact that you're still here tells us something about you.

$54,000 - $90,000 yearly

• Call and text book buyers and opt-ins daily — confirm they received the book, diagnose their main bottleneck, and book qualified Custom Plan calls.
• Hit daily minimum outbound attempts (80–100 touches) consistently — calls and SMS via HubSpot and Dialer.io.
• Book 10+ qualified Plan calls per week that actually show — own show rate as a personal KPI, not just bookings.
• Pre-frame and confirm every booked prospect so they show up informed and ready for a real conversation with an advisor.
• Reactivate no-shows, stalled leads, and ghosted prospects before they go cold — protect every opportunity in the pipeline.
• Keep the CRM pipeline clean and current — every contact has notes, a next step, and the correct stage. Logged same-day, no exceptions.
• Show up prepared to daily huddles and submit end-of-day reports with activity, results, and tomorrow's plan.

Required:

• Prior sales, SDR/BDR, appointment setting, or client-facing experience
• Enough life experience to speak as a peer with seasoned business owners
• Perfect spoken and written English
• Quiet, professional home office with reliable internet
• U.S.-based with availability during U.S. business hours
• Comfort with high-volume outbound calling (80–100 touches/day)

You do NOT need:

• No degree required
• No coaching or consulting industry experience required
• No specific SaaS or tech background required

We help service business owners break their business's dependence upon them by installing a Dream Team using the proven Exit Without Selling framework that has set hundreds of founder CEOs free.

Most owners are trapped in what we call the Prison of Success—working 50+ hours a week, unable to take a real vacation, secretly knowing everything would fall apart without them.

Exit Without Selling is succession planning done right. We help owners rebuild their business to run profitably without them—led by a Second In Command and a dream team that cares as they do. No regret-filled sale. No walking away from what they built. Just a wealth-generating asset they own but don't have to operate.

Who We Are

We're operators, not theorists. Our leadership has built, run, and exited multiple companies. We've been the burned-out owner AND the Second In Command who helped set them free. That dual perspective shapes everything we do.