Job Summary:
We are seeking a creative, motivated, and community-focused Part-Time Digital Marketing Specialist to help promote our assisted living communities, strengthen our online presence, and increase awareness among perspective residents, families, referral partners and the local community. The ideal candidate is passionate about storytelling, social media, and senior living and can turn everyday moments within our community into engaging content that showcases the exceptional care, services, and lifestyle we provide.
Responsibilities:
Website Management and SEO

1. Optimize website for SEO to improve search engine rankings.
2. Update content with relevant keywords and ensure website is mobile-friendly.
3. Manage and optimize Google Business Profiles for each community.
4. Monitor website traffic and conversion rate using Google Analytics.
5. Manage Digital Signages for each facility.

Social Media Marketing

1. Develop and execute data-driven digital marketing strategies leveraging AI-powered tools to increase campaign efficacy, improve audience targeting, and drive measurable ROI across SEO, SEM, social media and email/SMS channels.
2. Develop, execute and update marketing campaigns across social media, email and paid ads.
3. Create and schedule engaging posts about resident life, events and facility updates.
4. Track social media engagement and adjust strategy accordingly.
5. Design event flyers with RSVP QR codes and newspaper ads for local publications.

Email and Content Creating

1. Send regular newsletters, event invitations, and follow u to prospects and families.
2. Write information and personalized blog posts based on audience interests.
3. Track email open rates, click-through rates and conversions.
4. Publish success stories and testimonials from residents and families.

Reputation Management and Reviews

1. Monitor online reviews on Google, Yelp and Facebook.
2. Encourage happy residents and families to leave positive reviews
3. Address negative reviews professionally and improve brand reputation.

Lead Generation, analytics and Reporting

1. Track leads and inquiries in HubSpot.
2. Work closely with the sales team to improve conversion rates.
3. Analyze digital marketing metrics (traffic, leads, engagement, conversions).
4. Provide weekly and monthly reports on marketing performances

Qualifications:

1. Proven experience in digital and print advertising, with strong skills in Heygen Adobe Creative Suite, especially photoshop.
2. Experience in managing digital marketing and SEO campaigns, social media platforms, and traditional advertising channels.
3. Sample of your work/portfolio will be requested.
4. Excellent organizational and communication skills, capable of managing low-volume sales and customer service calls.
5. Knowledge of web management tools like WIX and proficiency in AI driven content creation and customer service calls.
6. Prior remote work experience with demonstrated ability to meet deadlines.

Schedule:
On Site Monday and Tuesday, along with one additional day of each week

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.