We empower smarter business operations by connecting equipment, software, and services to protect, control and optimize assets within electrical infrastructures. The business provides customers, across various industries, with end-to-end product and service solutions ensuring the reliability and protection of their electrical infrastructure. We provide the latest industry insights and technology to develop solutions needed to meet customers evolving challenges, including innovative critical power solutions designed for high reliability and performance. Our culture is one of quality and operational excellence fueled and supported by talented people, tools and processes, and expertise.

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Role Overview

We are seeking a highly analytical, intellectually curious, and self-driven Strategic Market Intelligence Analyst to lead market assessments and strategic analysis for the professional power supply industry. This role will be responsible for identifying market opportunities, evaluating growth drivers, analyzing competitive dynamics, assessing customer adoption trends, supply chain dynamics, and monitoring disruptive technology transitions that impact the future of power conversion and power supply solutions.

The ideal candidate combines a strong technical foundation with business savviness and market analysis expertise. He or she possesses the ability to translate complex industry developments into actionable insights that support executive decision-making, product strategy, business development, investments, supply chain management and long-term growth initiatives.

This position will serve as a key source of market intelligence for executive leadership and cross-functional stakeholders including Product Management, Engineering, Sales, Marketing, Finance, Corporate Strategy, Business Development and Supply Chain Management.

This position will report to the Chief Marketing & Strategy Officer and will be located in either Plano, TX or Milpitas, CA

Key Responsibilities

Market Intelligence & Industry Analysis

• Identify, monitor, and analyze key market drivers influencing the global power supply and power electronics market.
• Develop comprehensive market models including:
  • Total Addressable Market (TAM)
  • Serviceable Available Market (SAM)
  • Serviceable Obtainable Market (SOM)
• Assess market size, growth rates, profitability trends, and emerging opportunities across focused segments (telecom, data center, industrial) and adjacent segments.
• Monitor industry developments, regulations, technology roadmaps, supply chain dynamics, and macroeconomic trends impacting the power ecosystem.

Customer & End-Market Analysis

• Analyze customer segments and identify attractive market "pockets" based on growth, profitability, and strategic fit.
• Quantify customer market share, wallet-share opportunities, adoption rates, and growth potential.
• Evaluate customer requirements, purchasing behaviors, and technology adoption trends.
• Develop models of future customer demand and market evolution.

Competitive & Ecosystem Intelligence

• Build and maintain competitive landscape assessments covering:
  • Market positioning
  • Product portfolios
  • Technology differentiation
  • Pricing strategies
  • Market share trends
  • M&A and investment activities
• Monitor emerging competitors, startups, and disruptive entrants.
• Assess ecosystem readiness including:
  • Channel partners
  • Design partners
  • Technology alliances
  • Manufacturing partners
  • Industry consortiums
• Evaluate how ecosystem developments may impact competitive positioning and go-to-market strategies.

Technology & Disruptive Trend Analysis

• Identify major technology transitions and disruptive trends on the horizon.
• Evaluate the business implications of emerging technologies within:
  • Power semiconductors
  • Power conversion
  • Power management
  • Data center power
  • AI infrastructure
  • Telecom and Industrial power systems
  • Renewable energy
  • Energy storage systems
• Develop strategic perspectives on future market evolution and technology adoption scenarios.

Strategic & Investment Analysis

• Conduct market attractiveness studies and strategic opportunity assessments.
• Support investment evaluations, acquisition targets, partnership opportunities, and growth initiatives.
• Develop strategic recommendations for leadership reviews.
• Analyze industry financial performance, market valuations, and investment trends.

Executive Communications & Stakeholder Engagement

• Translate complex technical and market information into concise executive-level insights.
• Deliver presentations and recommendations to executives, senior leadership, investors, and cross-functional teams.
• Produce periodic market intelligence reports, strategic assessments, and competitive updates.
• Collaborate closely with engineering, product management, sales, finance, supply chain management and business development teams to ensure alignment on market priorities and strategic initiatives.

Required Qualifications

Education

• Bachelors degree in electrical engineering, Mechanical Engineering, Engineering Physics, or a related technical discipline.
• MBA or advanced business degree is considered a strong plus.

Experience

• 510 years of experience in one or more of the following areas:
  • Technology strategy
  • Market intelligence
  • Business development
  • Product marketing
  • Strategic planning
  • Industry research
  • Equity research
  • Investment analysis
  • Consulting
• Experience within hardware technology industries is required.
• Experience in power supply, power electronics, semiconductor, data center infrastructure, telecom and industrial electronics, or adjacent industries is highly desirable.

Technical & Business Expertise

• Strong understanding of technology markets and hardware industry dynamics.
• Demonstrated experience conducting:
  • TAM/SAM/SOM analysis
  • Market sizing
  • Market forecasting
  • Competitive analysis
  • Customer segmentation
  • Investment and business case evaluations
• Ability to evaluate both technology and business implications of market shifts.
• Experience creating executive presentations and strategic recommendations from complex datasets.

About Us

We are a customer-first provider of innovative critical power solutions. Our product portfolio is designed for high reliability and performance, and our services team is a trusted partner with exceptional domain expertise backed by a proven track record.

Our customers rely on us to provide the latest industry insights and technology, to develop solutions needed to meet their evolving challenges.

We are looking for passionate and talented people who are interested in helping our customers realize the full potential of 5G, support expansive data center demands, and power Industry 4.0.

Our culture is one that we have fostered over many years; one of quality and operational excellence which is fueled and supported by our talented people, tools and processes, and our know how. Our customers value and recognize these attributes and because of it, have maintained deep and long-standing relationships with us.