Senior Manager, Marketing Operations in Canada Creek, Nova Scotia at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Marketing Operations in Canada.

This is an exciting opportunity for a strategic and data-driven marketing operations leader to help shape the future of a modern, AI-enabled go-to-market organization. In this role, you will design and optimize the systems, processes, and infrastructure that power marketing performance across multiple customer segments and channels. Working at the intersection of Marketing, Sales, Revenue Operations, Data, and Product teams, you will drive operational excellence while enabling scalable growth. The position is ideal for someone who enjoys solving complex challenges, leveraging automation, and building efficient frameworks from the ground up. You will play a pivotal role in improving lead management, campaign execution, attribution, reporting, and overall funnel performance in a highly collaborative and remote-first environment.

• Lead and optimize the marketing operations ecosystem, including lead management, campaign operations, automation, attribution, reporting, and data governance.
• Design and implement scalable processes that support efficient marketing execution and long-term organizational growth.
• Partner closely with Marketing, Sales, Revenue Operations, Product Marketing, and Data teams to improve funnel performance and operational alignment.
• Manage marketing automation and CRM workflows, including lead scoring, lead routing, segmentation, lifecycle management, and nurture programs.
• Develop and maintain reporting frameworks, dashboards, and performance metrics that provide actionable insights into campaigns, pipeline generation, and return on investment.
• Identify operational bottlenecks and implement process improvements that enhance efficiency, scalability, and business impact.
• Ensure data quality, attribution accuracy, and operational readiness to support experimentation, optimization, and growth initiatives.
• Build and document best practices, operational standards, and repeatable processes that enable consistent execution across teams.
• Evaluate, implement, and optimize marketing technologies and third-party tools that improve productivity and performance.
• Drive alignment across cross-functional stakeholders through clear communication, operational transparency, and shared performance visibility.
• Support the modernization of go-to-market systems using automation, AI-driven workflows, and scalable operational frameworks.

Requirements:

• 7+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a related function within a B2B SaaS environment.
• 4+ years of leadership experience managing, mentoring, and developing high-performing teams.
• Proven experience transforming or rebuilding marketing operations and go-to-market systems in a high-growth organization.
• Deep expertise with HubSpot, including lead scoring, routing, lifecycle management, campaign operations, and workflow automation.
• Strong understanding of CRM systems, marketing automation platforms, attribution models, funnel analytics, and reporting infrastructure.
• Experience managing large-scale lead databases and designing processes that support high-volume lead management with accuracy and efficiency.
• Demonstrated ability to balance long-term systems architecture with short-term business priorities and rapid execution needs.
• Advanced analytical skills with experience evaluating campaign performance, conversion metrics, pipeline generation, and revenue attribution.
• Strong knowledge of automation technologies and AI-driven operational strategies that improve scalability and organizational effectiveness.
• Experience collaborating with Marketing, Sales, Revenue Operations, Product, and Data teams to achieve shared business objectives.
• Exceptional project management, organizational, and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to simplify complex operational concepts for diverse audiences.
• Ability to thrive in a remote, asynchronous work environment while maintaining strong stakeholder relationships and delivering results.

Benefits:

• Competitive compensation package with a salary range of $192,000–$287,000 USD.
• Equity participation opportunities.
• Performance-based bonus potential.
• Fully remote work environment with flexibility across North America.
• Opportunity to work at the forefront of AI-driven business operations and automation.
• Comprehensive total rewards program designed to support long-term career growth and well-being.
• Collaborative, inclusive, and highly supportive company culture.
• Access to professional development, continuous learning, and career advancement opportunities.
• Flexible work arrangements that promote work-life balance.
• Opportunity to influence the future of go-to-market strategy and operational excellence at scale.
• Exposure to cutting-edge technologies, automation tools, and innovative growth initiatives.