Marketing Manager City Fertility in Newstead, Queensland at City Fertility

About City Fertility

Over 21,000 babies and countless smiles for more than 21 years.

As one of Australia’s leading IVF and fertility service groups, we combine cutting-edge science with compassionate care. Our partnership with the CHA IVF global network gives us access to world-class expertise and innovation.

Why Join Us?

At City Fertility, you will be part of a progressive, people-centred organisation where compassion, respect, commitment and quality care are at the heart of everything we do.

• Be part of a global network with world-class fertility expertise
• Work in a supportive, collaborative, and inclusive team environment
• Access ongoing professional development and career growth opportunities
• Make a meaningful difference in the lives of patients and families every day

About the role

You will ideate, implement and execute the marketing strategy for the City Fertility brand, delivering compelling, customer-led campaigns that grow awareness, engagement and improve commercial returns. You will balance creativity and compassion with commercial results.

You will be the brand guardian, ensuring every message supports an understanding, consistent and trustworthy customer experience for each carefully crafted audience. You will have a strong understanding of today’s ever-changing marketing ecosystem — the media landscape and the measurement opportunities within it — and will uphold marketing best practice and brand consistency across all facets of the strategy. Ideal for someone who enjoys hands-on delivery in a fast-paced, multi-brand environment.

About the team: The Marketing Team drives the commercial success of the business through marketing strategy and initiatives across B2C and B2B channels. We love to collaborate with all areas of the business, with a shared goal of connecting people with their future families.

What you'll do

• Develop and own the execution of an integrated marketing strategy for City Fertility, aligned to business growth targets and using data-driven customer insights to drive engagement, lead generation and ROI.
• Lead full-funnel, end-to-end campaign delivery across both above-the-line and below-the-line channels — ensuring consistency, compliance and timeliness, and being hands-on, in platform, where needed.
• Be the brand custodian: own how City Fertility shows up in market, ensuring content and communications are customer-led, compassionate, relevant, competitive and consistent.
• Manage and maintain brand positioning and marketing budgets, ensuring performance is maximising ROI on tactical spend.
• Build and execute B2B marketing campaign strategies by collaborating with our State Sales Teams to strengthen our brand and reputation through partnerships, digital programmes, trade shows and more.
• Create and implement a measurement framework that supports clear reporting on activity effectiveness against agreed KPIs.
• Work closely with internal teams so the customer experience is seamless as people transition through the paid, earned and owned environments.
• Develop and own the City Fertility content strategy and calendar, partnering with specialists to bring campaigns to life across social, website and owned channels.
• Ensure all content and advertising is accurate and compliant with AHPRA and ACCC advertising requirements and relevant clinical guidelines, with clear approval pathways.
• Manage agency and supplier relationships, driving quality, value and strong performance from external partners.
• Champion inclusive, culturally safe communication that supports people at sensitive decision points.
• Uphold City Fertility’s position as the group’s flagship brand — protecting its national reputation for clinical excellence and leading brand salience in a competitive market.
• Continuously deepen understanding of the City Fertility audience and brand architecture — who we serve, how we show up, and how we grow sustainably.

What we are looking for

1. Tertiary qualifications in Marketing, Communications or a related field, with significant experience devising and delivering integrated marketing campaigns in an omnichannel environment to ensure brand consistency and salience. Professional registration with AHPRA is not required for this role.
2. A solid understanding of comprehensive media buying, with hands-on digital platform experience and a strong grasp of the social media landscape.
3. Customer- and data-obsessed: confident identifying key trends and ROI drivers, and using data and insights to inform decisions, optimise performance and provide detailed reporting.
4. Strong stakeholder engagement skills, collaborating effectively across clinical and operational teams as well as external agencies and partners, and driving high-performance relationships.
5. A genuine commitment to Compassion, Respect, Commitment, Quality and Communication, with care for inclusive, compassionate communication in an emotional, health-based environment.

Ready to Apply?

If you are ready to help shape the future of fertility care, we would love to hear from you.

Click ‘Apply’ and submit your resume and cover letter (including contact details for two referees) today. We respectfully advise that agency applications are not being accepted at this time.

Please note that as this is an on-site role, successful candidates will need to be able to work on-site across various clinic locations within Queensland.

Alternatively, you can find all our opportunities at City Fertility Career Opportunities: https://www.cityfertility.com.au/about-us/career-opportunities/

For further information about the role, please email hr@cityfertility.com.au to arrange a confidential discussion. Please note that applications will be progressed as received.