SEM Performance Lead in Pinkenba, Queensland at PETAL & PUP PTY LTD

Aussie Born, Loved Everywhere

At Petal & Pup, we believe that life is a vibrant tapestry woven with threads of joy, friendship, and shared experiences. We celebrate the power of community – the laughter shared with girlfriends, the unwavering support of family, and the uplifting spirit that arises when we as women come together.

Founded in Australia and deeply rooted in its laid-back, open-minded and optimistic culture, we embrace this vibrant spirit. With bold colors, playful prints, and effortless silhouettes that radiate femininity and confidence, our collections are designed to make you feel good, both inside and out, and encourage you to immerse yourself in our "no worries" attitude and live life to the fullest.

We want to help you celebrate every moment – the spontaneous picnics, those rooftop cocktails, your friend’s engagement party, or a cozy bonfire night. We encourage you to step outside, say ‘yes’ to that experience, and savor every precious moment, just like we do in Australia.

Celebrate It All with Petal & Pup

If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you!

About the role

As our SEM Performance Lead, you'll take ownership of our SEM channels end-to-end — from strategy and execution through to optimisation and reporting — with a strong focus on driving profitable customer acquisition and retention across two markets.

With the autonomy to shape our presence across Google Ads, Programmatic and CTV, you'll work alongside a collaborative, creative marketing team to deliver impactful campaigns and measurable results.

What you'll do

• Lead the strategy and execution of SEM channels including Google Ads, Programmatic and CTV
• Drive profitable new customer acquisition while building a clear re-marketing strategy for retention
• Manage and optimise channel budgets across AU and US markets to hit ROAS and efficiency targets
• Monitor and report on key metrics including ROAS, CAC, CPM, CTR, conversion, MER and MMT
• Brief ad creative and messaging in partnership with the broader creative and brand teams
• Deliver weekly performance updates and strategic insights to key stakeholders
• Build and manage audience segments with seamless channel integration
• Manage relationships with external channel reps and technology partners
• Stay ahead of industry trends, new ad formats and platform developments

Qualifications

• 3–5 years in paid performance marketing — fashion, beauty or lifestyle experience is a big plus
• Proven track record managing SEM campaigns at scale with measurable results
• Hands-on experience with Google Ads, Programmatic, and platforms such as Google Analytics, Klaviyo, Yotpo, Rakuten Affiliate, Mountain CTV and product feeds
• Strong analytical skills — you can turn data into clear, actionable strategy
• Excellent communicator who thrives in a cross-functional environment
• Self-motivated and comfortable managing multiple priorities and deadlines
• Curious by nature with a genuine passion for digital marketing innovation

Why Petal & Pup

• Be part of a globally loved brand
• Real ownership and strategic influence across all markets
• Collaborative, fast-paced team that celebrates ideas and initiative
• Competitive remuneration package

Apply Now

There has never been a more exciting time to join Petal & Pup. As we continue to grow and evolve, we are always looking for talented individuals who want to be part of our journey.

If this opportunity aligns with your experience and career goals, we encourage you to apply.

Petal & Pup is an Equal Opportunity Employer. We value diversity & inclusion and champion a culture where everyone feels, valued, included, and celebrated.