Brand Marketing Senior Specialist / Manager in Singapore at Tomo

Who we are:

minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners DBS Bank, Cold Storage, Gojek, Mandai Wildlife Group and Singtel. We are on a mission to redefine the engagement between brands and consumers in Southeast Asia.

The way we work:

At Minden, we treat each other with respect. We embrace authenticity and transparency. We pride ourselves on agility and innovation, and believe in embracing continuous learning and self-improvement. We strive to be the preferred employer by providing comprehensive benefits, a dynamic and exciting working environment, work-life balance and effort recognition.

We are seeking pioneers with grit and passion, an insatiable intellectual curiosity and a heart for people to amplify effectiveness as a team.

We are looking for a Brand Marketing Specialist / Manager to join our Marketing & Partnerships Team in Singapore. You will be exposed to working with leading brands in Singapore to manage and to coordinate our brand marketing initiatives across various marketing workstreams, including campaign and creative developments, media planning and buying, digital marketing, campaign activation etc.

As a Brand Marketing Specialist/Manager, you will:

• Support the planning and execution of integrated marketing campaigns aligned with business objectives and brand strategy.
• Develop and maintain the marketing calendar across key campaigns and initiatives.
• Coordinate the editorial direction, design and production of branded materials and ensure consistent articulation of the branding
• Write, edit and proofread marketing content across digital, social and offline channels in both English and Chinese.
• Work with agencies to execute media planning and buying
• Build the digital marketing ecosystem across paid, own, earn
• Monitor campaign performance, prepare reports and develop presentation materials for stakeholders.
• Explore and leverage AI tools to improve marketing workflows, content creation, productivity and campaign optimisation.
• Stay updated on consumer trends, digital marketing best practices and emerging technologies to continuously improve marketing effectiveness.

What you should have:

• Ideally 4-5 years of relevant experience either in an agency or in-house environment.
• Demonstrated interest in or experience using AI tools to improve productivity, content creation or marketing workflows.
• Excellent written and verbal communication skills in both English and Chinese, as the role involves developing bilingual marketing content and collaborating with Chinese-speaking stakeholders, partners, agencies and customers.
• Self-motivated with a willingness to learn and adapt in a dynamic environment.
• Comfortable working in a fast-paced environment with evolving priorities and business needs.
• Experience in a technology, startup or consumer-facing business is an advantage.