Digital Marketing Advisor
Draper, UT, USA
Requisition ID Req #12592

Join a Winning Team at Larry H Miller Automotive Group

If you’re looking for an opportunity to be appreciated and involved in your career, your search is over. We have a great history of providing excellent career opportunities for individuals who want to grow withing the company.

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Benefits:

We offer you and your family members a comprehensive benefits package including:

Health Care

Paid Time Off, including paid volunteer time off

Paid Holidays

Retirement investment plan includes 401(k) and Roth 401(k) with employer match

Dental Care

Disability Insurance

Life Insurance

Flexible Spending Accounts

Employee Assistance Programs

Employee Discounts

Wellness program

Overview/Job Summary
The Digital Marketing Advisor Specialist is to create, customize and manage the dealerships website including the appearance, functionality, postings, on-line specials and incentives.

Duties/Responsibilities
Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins
Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives
Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums
Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs
Works proactively with the General Manager’s to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership
Works with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis
Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives
Coordinates with GM’s and RDM’s to optimize and report out on 3rd party endemic sites
Creates basic HTML e-blast templates, and help stores market to their database
Submits sites and assets to OEM & FTC compliance regulations
Performs other related duties to benefit the mission/vision of the organization

Education & Experience
Bachelor’s degree preferred
Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required
Proficient in HTML and CSS
Excellent on-site SEO knowledge
Website optimization understanding of platforms such as Dealer.com and CDK
Self-starter manages time and conditions
Conducts themselves professionally at all times and works well under pressure
Good interpersonal skills and ability to work successfully in a team environment

Job Details