Department: Sales & Marketing

Reports to: [Sales Director/VP of Sales]

Location: [Northbrook, IL / Hybrid 2-3 days a week onsite]

About the Role

We're looking for a Go-to-Market Specialist who is a master at SF.com to own and scale the revenue operations function at Amplify..

You'll own the full RevOps stack, from Salesforce administration and pipeline management to forecasting, attribution, and performance reporting. You'll optimize every stage of the customer journey, eliminate friction in our sales processes, and deliver the insights leadership needs to make confident decisions.

We're looking for a hands-on AI practitioner to own the full lifecycle of custom AI applications, from identifying business opportunities and scoping solutions through development, deployment, and ongoing support.

You'll work directly with internal teams to understand their challenges, architect practical AI-powered tools, build and refine working applications, and ensure they continue delivering value over time. This role combines strategic thinking with technical execution, requiring someone equally comfortable whiteboarding with stakeholders and writing production code.

What You'll Do

Strategic Leadership & Cross-Functional Alignment

Develop, execute, and continually enhance a comprehensive RevOps strategy linked to Amplify's business objectives and long-term vision I with a focus on SalesForce.com dashboards, attribution & accountability data

Lead sales operations activities, including pipeline management, process documentation, territory planning, and quota setting

Identify key growth levers, optimize the customer journey, and ensure scalable, repeatable revenue motions across the business

Drive strong alignment between GTM teams, ensuring unified objectives, integrated processes, and effective cross-team execution

Collaborate with sales leaders to ensure forecasting, pipeline review, and deal management processes are best-in-class

Revenue Operations & Sales Operations

Own and optimize our sales processes from lead to close, identifying bottlenecks and implementing improvements

Streamline and scale revenue-generating processes across sales, marketing, and customer success to deliver measurable efficiency and pipeline growth

Partner with sales leadership on compensation tracking and performance analysis

Document and enforce sales process standards, ensuring data hygiene across the organization

Data, Analytics & Revenue Forecasting

Build and maintain robust SalesForce.com reporting frameworks for revenue metrics, performance dashboards, and predictive analytics

Lead revenue and sales forecasting activities, designing, implementing, and continuously improving methodologies that provide accurate and actionable insights for senior leadership and GTM teams

Design and implement multi-touch attribution models to understand which channels and campaigns drive pipeline

Develop ROI analyses for Sales Reps, BDRs. channels, and initiatives, translating activity into revenue impact

Deliver quarterly and annual revenue pipeline targets and best-in-class sales forecasting

Own funnel metrics and conversion analysis, identifying drop-off points and optimization opportunities

Produce regular reporting on CAC, LTV, pipeline velocity, and other key GTM metrics

Deliver real-time dashboards, pipeline and forecast accuracy improvements, and actionable performance reviews for executive stakeholders

Tech Stack Management

Serve as the primary Salesforce administrator for the sales and BDR team, managing, dashboards, reporting, sales enablements

Build and maintain custom objects, fields, page layouts, record types, and validation rules

Manage integrations between Salesforce and other tools in our tech stack (marketing automation, enrichment tools, website forms, analytics platforms)

Troubleshoot issues, handle support requests, and train team members on best practices

AI, Automation & App Development

Leverage AI tools (ChatGPT, Claude, Gemini, etc.) to accelerate content creation, data analysis, research, and workflow optimization

Identify repetitive tasks and manual processes that can be automated or enhanced with AI

Create AI-assisted workflows for lead scoring, personalization at scale, and sales enablement content

Stay current on emerging AI capabilities and proactively recommend new tools and approaches

Data Integrity & Enrichment

Own the quality and completeness of data across our CRM and marketing systems

Implement and manage data enrichment workflows using Clay, ZoomInfo, Apollo, Clearbit, or similar tools to enhance lead and account records

Build automated enrichment processes that populate firmographic, technographic, and contact data at point of capture

Required

5 years in a SalesForce.com B2b RevOps, Sales Ops, or GTM operations role, ideally within B2B services, SaaS, or technology sectors

Proven track record of optimizing complex GTM operations and driving measurable impact on pipeline and revenue growth

Salesforce Administrator certification (or equivalent hands-on experience managing a Salesforce org)

Deep expertise in RevOps platforms and technologies (CRM, marketing automation, sales enablement, analytics)

Hands-on experience with AI tools (ChatGPT, Claude, etc.) and a demonstrated ability to apply them to business workflows

Proficiency with LinkedIn Sales Navigator for prospecting and account research

Experience with data enrichment platforms (Clay, ZoomInfo, Apollo, Clearbit, or similar)

Business Impact & Sample Deliverables

Quarterly and annual revenue pipeline targets achieved through optimized GTM processes

Best-in-class sales forecasting with continuously improving accuracy

Real-time dashboards providing actionable insights for executive stakeholders

Documented, scalable revenue processes across sales, marketing, and customer success

Functional internal tools and automations that improve team efficiency

Clean, enriched CRM data that enables confident decision-making

Landing pages and campaigns with measurable conversion improvements

Clear ROI attribution connecting marketing spend to closed revenue

Why Amplify

Join an Inc. 5000 and Forbes-recognized company in a high-growth phase

Work directly with sales leadership and have visible impact on company revenue

Benefits:

401(k)

401(k) matching

Dental insurance

Employee assistance program

Flexible schedule

Flexible spending account

Health insurance

Life insurance

Paid time off

Professional development assistance

Referral program

Vision insurance

Bonus (10-15%)