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MARKETING COORDINATOR at The Hobby Center for the Performing Arts – Houston, Texas
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About This Position
Reports To - Marketing and Communications Director
Direct Reports - N/A
Indirect Reports - N/AStatus - Regular Full-Time Exempt
Location - On site in Downtown Houston, TX, with flexibility for occasional remote work
Schedule - General business hours with occasional nights and weekends
OVERVIEW
The Marketing Coordinator plays a central role in bringing the Hobby Center’s marketing strategy to life through high-volume, high-impact digital tactical deployment. This position is responsible for managing the organization’s owned and shared media channels, including email marketing, website content, and social media, while supporting performance tracking and optimization across campaigns.
Working closely with the Marketing and Communications Director, the Marketing Coordinator serves as both a hands-on executor and a data-informed advisor, translating strategy into daily action and using analytics to identify what’s driving engagement, ticket sales, and audience growth. This role produces public-facing marketing assets that socialize the Hobby Center’s work, tell the story of its impact, and communicate its role in Houston’s cultural life beyond being a physical venue.
As the Hobby Center continues to expand its programming, community reach, and audience engagement, the Marketing Coordinator will help ensure consistent, timely, and effective communication across platforms, supporting performances, education programs, partnerships, and organizational initiatives in a fast-paced, collaborative environment. This is a newly created position that reflects the continued growth of the marketing team and the organization’s evolving role in Houston’s cultural landscape.
You Are:
- Organized, deadline-driven, and comfortable managing multiple projects at once
- A strong content creator who enjoys developing engaging emails, social posts, and digital content
- Digitally savvy, with experience and curiosity to leverage email platforms, social media, websites, CRM systems, and analytics tools
- A clear communicator who can write subject lines, basic marketing copy, and content for different platforms
- Passionate about data and motivated by improving performance and engagement
- Collaborative, proactive, and eager to learn in a fast-paced environment
We Are
- A vibrant performing arts center in downtown Houston offering a huge range of arts
and entertainment experiences.
- A connector, convenor, and incubator for all Houston audiences, artmakers, and arts organizations.
- An established, stable nonprofit organization engaged in an exciting period of
growth and transformation.
- Committed to creating a welcoming, inclusive workplace that embraces diversity of people and ideas and fosters a sense of belonging.
- A high-performance culture that is supportive of your professional growth and ability to work in a sustainable, empowered way.
MAJOR FUNCTIONS Owned and Shared Media:
- Develop and deploy email marketing campaigns supporting top, middle, and bottom of the marketing funnel, from audience awareness and engagement to ticket conversion and retention
- Manage the Hobby Center’s social media channels, including content calendars, posting, engagement, and adapting messaging for each platform to build brand awareness, trust, and community
- Maintain and update website content to support performances, programs, campaigns, and organizational initiatives across the customer journey
- Create and coordinate public-facing digital content that humanizes the Hobby Center’s work, supports brand credibility, and drives both short-term sales and long-term audience relationships
- Manage the scheduling of content for venue digital signage
Analytics & Optimization:
- Track and report on performance across email, social media, website traffic, and CRM data across all stages of the funnel
- Monitor engagement, conversion, and retention metrics to identify trends, opportunities, and areas for improvement
- Share insights and recommendations with the Marketing and Communications Director and the marketing team to help guide resource allocation and campaign adjustments
Campaign & Advertising Support:
- Support digital advertising efforts, including light coordination and reporting for Google Search and nonprofit advertising initiatives
- Assist with campaign timelines, asset coordination, and execution across platforms
Rental Client Liaison:
- Serve as main point of contact for Hobby Center rental clients marketing needs
- Steward rental client shows from initial show build on website to on sale/go live to any client needs during lifecycle of show
- Assess and provide feedback to rental clients about venue marketing opportunities
- Liaise with box office to build presales and discount offers for rental clients
- Support the delivery of Hobby Center Arts Partners marketing benefits
Collaboration and Workflow:
- Work closely with internal teams to execute integrated marketing initiatives
- Manage multiple projects and deadlines in a fast-paced environment while maintaining accuracy and consistency
- Seek relevant professional development opportunities and learning
- Along with other members of the team, represent the Hobby Center at performances and donor events and provide support as needed
- Regularly attend the full range of Hobby Center presented programming to stay connected to our artistic work and patron experience
Responsibilities may evolve to meet organizational needs and opportunities as well as employee strengths and goals.
Requirements
- Bachelor’s degree in marketing, communications, digital media, or a related field, or equivalent practical experience
- 1–3 years of experience in marketing, digital communications, or a related role (including internships or early-career positions)
- Experience working with email platforms and social media management tools
- Basic copywriting skills, including writing subject lines and short-form content
- Familiarity with website content management systems
- Experience reviewing and interpreting analytics and data across digital channels
- Strong organizational skills with the ability to manage multiple projects and deadlines
- Comfort working with marketing technology tools and learning new platforms quickly
- Ability to work at a desk (sitting or standing) and computer for extended periods of time
- Excellent verbal, written, and visual communication skills.
- Discretion when handling confidential information.
- A positive, collaborative, and proactive work style.
- Passion for the Hobby Center’s mission and desire to play a vital role during a transformational period of growth.
The Hobby Center’s core business is live performances. Evening and weekend events are central to our operation, and all employees understand that their duties may require them to be on site at these times and interface with the public.
Ideal Skills and Experience
- Experience developing and executing digital marketing campaigns across email, social media, and websites
- Comfort working across the full marketing funnel, from audience awareness to conversion and retention
- Familiarity with analytics platforms such as Google Analytics and social media insights tools
- Experience with CRM or ticketing platforms (Tessitura, Ticketmaster a plus)
- Exposure to digital advertising, including Google Search and nonprofit advertising programs
- Strong organizational and project management skills in fast-paced environments
- Interest in audience development, brand storytelling, and building long-term engagement
- Experience in nonprofit, performing arts, live entertainment, or cultural organizations
- Comfortable engaging across a wide range of professional and social contexts.
Attitudes and Behaviors We Value
- Embracing continuous growth and learning.
- Practicing open, honest communication and conflict resolution.
- Taking initiative and increasing ownership over time.
- Supporting colleagues and partners to achieve collective success.
- Examining and challenging our personal biases.
- Celebrating our own and others’ wins, big and small.
- Engaging through a lens of opportunity, optimism, and curiosity.
Compensation
The Hobby Center offers a competitive compensation and benefits package including medical, dental, vision, basic life & disability insurance, a 403b savings plan with matching employer contributions, paid time off, paid parking, and monthly mobile phone stipend. The anticipated annual hiring range for this position is $45,000 - $55,000.
About the Hobby Center for the Performing ArtsThe Hobby Center for the Performing Arts serves as a connector, convenor and incubator for all Houston audiences, artmakers and arts organizations. Opened in 2002, the campus houses two theaters and welcomes over 400,000 audience members annually to a wide range of arts experiences including the Memorial Hermann Broadway at the Hobby Center series. The Hobby Center is also home to a full season of musical theatre produced by Principal Resident Company Theatre Under the Stars, as well as a variety of diverse performances from both Houston-based and touring artists and companies. Education and accessibility initiatives are central to the Hobby Center’s impact in Houston through programs like the ExxonMobil Discovery Series, sensory inclusive performances, tactile tours, talkbacks, specialized audience services, and master classes for artists and students. The ExxonMobil Discovery Series creates access to engaging arts experiences for thousands of Houston-area students each year. All ExxonMobil Discovery Series performances are offered free of charge to schools, including transportation. The Hobby Center for the Performing Arts is an equal opportunity employer dedicated to building an inclusive, diverse, equitable, and accessible workplace.
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Job Location
Job Location
This job is located in the Houston, Texas, 77002, United States region.