Marketing Manager

The Marketing Manager leads the company-wide marketing initiatives to drive brand awareness, lead generation, and digital engagement, primarily within industrial and technical markets.

Key Responsibilities

• Develop and implement marketing strategies aligned with sales goals and brand objectives.

• Create and manage digital content across web, email, video, and social media platforms.

• Translate technical information into compelling marketing materials in collaboration with sales, product, and engineering teams.

• Oversee website content, SEO, and brand consistency.

• Produce marketing collateral including case studies, brochures, white papers, and presentations.

• Plan and execute campaigns, trade shows, webinars, and product launches.

• Track campaign performance and optimize for ROI.

• Manage external vendors for creative and digital services.

• Stay informed on industry trends and marketing tools.

• Ensure compliance with safety protocols and company policies.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; Master’s preferred.

• 5+ years of B2B marketing experience in manufacturing or industrial sectors.

• Strong digital marketing and content development skills.

• Proficiency with marketing automation (e.g., HubSpot), CMS (e.g., WordPress), and analytics tools (e.g., Google Analytics).

• Excellent writing and project management abilities.

• Collaborative and detail-oriented.

Other Details

• No supervisory responsibilities.

• Physical requirements include sitting (60%), walking/standing (40%), and occasional lifting up to 30 lbs.

• Must be able to distinguish fine details and color variations.

Refer to the Marketing Manager job description the complete/detailed job description.