EL Education is a national nonprofit that partners with educators to transform K-12 schools and districts into hubs of equitable opportunity. Guided by a multi-dimensional vision of student achievement, we support all students to cultivate their unique genius and contribute to a better world. EL Education offers research-proven resources and practices, including the acclaimed EL Education K-8 Language Arts curriculum, Core Practices, and aligned professional learning. EL Education was founded in 1991 and currently serves 450,000 students in diverse communities across the country. Learn more at ELEducation.org.

Location: Candidates must live in one of the Eastern US states (see Job Post), must be within 50 miles of a major airport

• Up to 80% Travel, mostly regionally but may travel nationally as needed

Status: Full Time

This position requires regular in-person coaching at partner sites, typically involving 3–5 consecutive days of on-site work per trip regionally or nationally. In-person site visits are a core responsibility of this role and are not optional. When not traveling for site-based work, employees may complete responsibilities from a home office, as directed by their manager.

OPPORTUNITY

As Director, Regional Sales, you will be responsible for business development efforts by successfully building both current and potential client partnerships. You will use your skills negotiating, managing customer relationships, driving customer retention and expansion, and supporting the overall go to market strategy for all EL Education offerings. You’ll collaborate deeply with internal teams to ensure the success of EL Educations products and services, further positioning our products and services as the premiere choice among educational curriculum and professional development.

RESPONSIBILITIES

Share EL Education Products and Services with Prospective and Current Clients (40%)

• Demonstrate in-depth knowledge of EL Education’s offerings, current educational challenges, and curricular trends to effectively communicate the value of our products and services.
• Engage high-level school district leaders through targeted relationships and persuasive sales presentations, both independently and alongside distribution partners.
• Customize presentations and demonstrations to address the specific needs of each district, leveraging digital and technological tools for maximum impact.
• Maintain a strong field presence, traveling extensively within the region to meet with prospective and current clients, ensuring a deep understanding of their needs and how our products can meet them.

Create and Implement Regional Sales Strategy (25%)

• Develop and oversee the execution of a strategic sales plan for the Mid-West Coast, utilizing insights from local, state, and national educational trends to drive decision-making.
• Supervise the development and implementation of sales strategies, ensuring they effectively utilize multiple resources and align with EL Education’s goals.
• Negotiate pricing and strategic agreements to optimize sales, profit margins, and market share growth within the region.
• Forecast sales and inventory needs accurately and regularly, contributing to the organization's financial health.

Generate and Work Leads (25%)

• Work collaboratively with the District Partnership Team and other internal stakeholders to identify and cultivate leads within designated territories.
• Establish and maintain a robust pipeline of potential clients using CRM tools like Salesforce, ensuring a systematic approach to tracking and managing leads.
• Utilize insights on market conditions, promotional activities, business opportunities, and competitor strategies to identify new leads and expand market presence.
• Travel within the region to maintain a strong presence, working directly with School Districts and attending relevant conferences and events to generate leads.

Be Crew (10%)

• Work closely with the Partnership, Marketing, and Product teams to align sales strategies with broader organizational objectives, and provide feedback from the field to inform product development and marketing strategies.
• Contribute to the broader success of EL Education by sharing insights, challenges, and successes to drive continuous improvement and innovation across the organization.
• Engage in regular professional development to enhance personal skills and contribute positively to the team dynamic.
• Collaborate with sales colleagues across regions by offering support during peak demand periods

QUALIFICATIONS

Traits & Competencies

• Visionary: A strong vision for excellence in educational sales and marketing.
• Goals Focused: Demonstrated success in setting and meeting ambitious sales goals.
• Equity Minded: Possesses an awareness, and self-awareness, of the impact of power and role of DEIA in education and sales, and actively centers equity considerations in actions and decisions
• Project Management: Able to get things done efficiently and well. Skilled at establishing processes that move clients and internal stakeholders forward to goals. Able to manage multiple projects at once.
• Influencing Skills: Builds strong relationships and motivates and influences others across levels and identities, from direct reports to C-suite leaders
• Learning Agility: Orientation to continue learning and improving in one’s own practice. Ability to learn new products, services and sales points quickly. Seeks out and implements feedback continually.

Skills and Experience

• Minimum 3 years successful sales territory management within the education market
• Experience with and understanding of state and district approval lists and RFP processes
• Understanding of the current education landscape on the Mid-West Coast
• Intermediate to advanced proficiency demonstrating digital and technology solutions
• Bachelor’s degree in education, sales or marketing preferred

COMPENSATION AND BENEFITS

The starting salary range for this position is $91,000 to $120,000 annually, with most candidates falling near the middle of the range. We offer a wide variety of benefits, including paid time off, 403b match, paid parental leave, medical/dental/vision insurance, and more.

EL Education seeks individuals of all diverse backgrounds to apply for this position. We are committed to maximizing the diversity of our organization and want to engage all those who can contribute to this effort. EL Education provides equal employment opportunities for all applicants and employees and prohibits discrimination with respect to the hiring or promotion of individuals, conditions of employment, disciplinary and discharge practices, or any other aspect of employment on the basis of sex, race, color, national origin or citizenship status, age, religion, sexual orientation, marital status, pregnancy and parental status, HIV status, gender identity and expression, status with regard to public assistance, status as a veteran, or physical or mental disability or any other factor which cannot lawfully be used as a basis for an employment decision.