Product Marketing Manager in Washington, District of Columbia at Leadership Connect

Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution—sharpening how we message, package, and deliver Leadership Connect's solutions to market. You'll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. As the connective tissue across the company, you'll rely on collaboration and ownership to succeed.

• Own the go-to-market roadmap, strategy, and execution for product launches
• Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
• Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
• Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
• Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
• Build training materials and lead sales enablement for key launches
• Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

• 5+ years of product marketing experience at a B2B SaaS company
• Experience building and executing go-to-market plans specific to software products
• Superb written, verbal, and presentation skills
• Strong analytical skills and a data-driven mindset
• The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
• A collaborative, ownership-driven approach
• Nice to have: experience marketing to government workers

Actual offers within the posted range depend on the candidate's experience, skills, and alignment with role requirements.

Compensation noted does not include target commission, which is addressed separately.

We encourage candidates who bring strong relevant experience to apply, even if it doesn't map exactly to every listed qualification. Where a candidate demonstrates particular strength in the interview process, we're open to discussing how the scope of the role — and compensation within the posted range — might be shaped to fit that experience.