About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

Buldak isn’t just a brand — it’s a viral cultural phenomenon. As Senior Manager, Creative Strategy, you will lead the vision and execution of all brand storytelling, ensuring every communication — online and offline — is bold, memorable, and culturally relevant. You’ll craft narratives that resonate with Gen Z and digital-first audiences, shaping how Buldak shows up across social media, campaigns, and experiential activations.

Key Responsibilities:

• Lead the development of creative strategies that drive Buldak’s brand communication across digital, social, experiential, and traditional channels.

• Define and champion brand storytelling frameworks, ensuring consistency and cultural resonance across all touchpoints.

• Partner with internal teams (marketing, IMX, design, product) and external agencies to conceptualize and execute campaigns.

• Translate insights, trends, and consumer behavior into compelling creative concepts that engage Gen Z audiences.

• Ensure alignment between online and offline brand experiences, maintaining a cohesive brand voice and narrative.

• Monitor campaign performance, iterating creative approaches based on social listening, analytics, and cultural trends.

Requirements:

• 7+ years in creative strategy, brand communication, or social-first marketing, preferably in CPG, entertainment, or digital-first brands.

• Expertise in storytelling across platforms, including social media, digital, experiential, and traditional media.

• Strong understanding of what works culturally and digitally, with an ability to translate trends into actionable creative strategies.

• Experience collaborating with cross-functional teams and agencies to deliver integrated campaigns.

• Excellent communication, presentation, and strategic thinking skills.

• Ability to thrive in a fast-paced, trend-driven environment while maintaining brand consistency.

• Experience working on social-first brands, entertainment platforms, or viral content campaigns preferred.

• Proven track record of creating content that drives engagement, conversation, and cultural relevance preferred.

• Strong understanding of Gen Z behavior, digital trends, and influencer/creator partnerships preferred.

The base salary for this position is between $130,000.00 and $160,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.