Background

Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.

Position Summary

Bay FC is seeking a Senior Ticket Sales Executive, Groups to join our ticketing team. This is a senior individual contributor role responsible for owning a high-value book of business, driving significant group ticket revenue, and serving as a top producer and peer resource within the group sales team. The ideal candidate is a self-directed, high-output seller with a proven track record in sports ticket sales who thrives in a fast-paced environment and is passionate about growing Bay FC's footprint across the Bay Area.

Revenue Generation & Sales Execution

• Prospect, develop, and close group ticket packages across key verticals including youth sports organizations, schools, corporate accounts, community groups, and affinity-based audiences.

• Consistently meet or exceed individual revenue targets, serving as a production leader on the group sales team.

• Manage a full sales cycle — from outbound prospecting and pipeline development through negotiation, close, and renewal.

• Identify and pursue upsell opportunities into premium seating, hospitality experiences, and multi-game commitments.

• Develop and present customized group proposals that reflect the unique goals and interests of each client.

Client Relationship Management

• Build and maintain a strong portfolio of repeat group clients, cultivating long-term relationships that drive renewals and referrals.

• Deliver a personalized, high-touch experience for group leaders and their guests on match day and throughout the sales process.

• Serve as the primary point of contact for a defined book of business, ensuring continuity and a high standard of client service.

Peer Leadership & Collaboration

• Act as an informal mentor and resource to Group Sales Representatives, sharing best practices, prospecting strategies, and client management techniques.

• Contribute to a collaborative, performance-driven team culture by modeling strong work ethic, creative problem-solving, and professionalism.

• Partner with the Group Sales Manager on strategy development, new vertical identification, and group programming ideas.

• Collaborate cross-functionally with marketing, community relations, and game presentation to support theme nights, affinity events, and group experiences.

Operations & Reporting

• Maintain accurate, up-to-date records of all prospect and client activity within CRM and ticketing platforms (Salesforce, Archtics, TIXR, or similar).

• Manage personal pipeline with a high degree of organization and self-direction, proactively flagging revenue opportunities and risks to the Group Sales Manager.

• Support game day execution of group experiences, ensuring a seamless and memorable experience for all guests.

Qualifications

• Minimum 2–4 years of ticket sales or group sales experience in professional or collegiate sports required.

• Demonstrated track record of meeting or exceeding individual sales goals in a sports sales environment.

• Experience managing a book of business and driving client retention and renewals.

• Proficiency with CRM and ticketing platforms such as Salesforce, Archtics, TIXR, or similar systems preferred.

• Outstanding verbal and written communication skills with the ability to tailor messaging to diverse audiences.

• Highly self-motivated with strong time management skills and the ability to work independently.

• Collaborative team player who contributes positively to team culture.

• Passion for women's soccer and familiarity with the NWSL landscape a plus.

• Bachelor's degree or equivalent professional experience.

• Ability to work evenings, weekends, and game days as required.

Compensation:
The anticipated hourly rate for this role starts at $25/hour, plus commissions.

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.