Marketing Specialist

This position is a key support position for the company sales and engineering team located in the Detroit area. Position encompasses Marketing Promotion & MKT Intelligence and Administrative support duties for the team. Manage and coordinate adjustment on Fras-le’s portfolio, release of new part numbers and product lines. Research and update catalog database. This position is part of the sales department with the goal to grow revenues by supporting current and potential new customers & programs and promoting company products in the most efficient, effective, and profitable way.

RESPONSIBILITIES:

• Contribute with sales strategies by evaluating current product results; identifying customer needs to be filled; monitoring competitive products; analyzing trends and relying on customer reactions.
• Work alongside Commercial, Logistics, Operations and Procurement teams to identify opportunities for cost reduction and improvement of productivity.
• Support RFQs, analyzing costs, investments, contribution margins and the overall impact on the company.
• Support the development of new programs and products.
• Provide information to customers regarding product specifications and attributes. Monitor and report on competitor activities and strategies.
• Item master data ERP update and maintenance.
• Primary product packaging and identification development and implementation.
• Implement adjustments to the current portfolio, release of new part numbers and product lines.
• Oversee & coordinate social media and website projects, building strategies to support the company’s goals and leading all communication with our MKT agencies and headquarters.
• Provide MKT reports with detailed information regarding the production of vehicles, trends, macroeconomics & others.
• Manage the annual customer satisfaction survey.
• Updates continuously the catalog database, based on FMSI, ACES and PIES American Standards, to ensure its accuracy and proper distribution of the printed and on-line catalog.
• Participate in the development of the annual sales plan and marketing plan as required.
• Manage and coordinate all actions and tasks for tradeshows and industry events, internally and externally.
• Review, analyze, and communicate internal competitor’s data as required.
• Monitor expenses to assure compliance with budget, policies and procedures.

PHYSICAL AND MENTAL REQUIREMENTS/EQUIPMENT OPERATIONS REQUIREMENT

Job requires travel (air and ground); must have a valid driver license with good driving record.

TECHNICAL SKILLS

MANDATORY:

1. Microsoft Office Package
2. Automotive products and the environment
3. Social media and MKT platforms

OPTIONAL:

SOFT SKILLS

• Teamwork: The ability to work in a team, to establish relationships to achieve common objectives, to show empathy, to respect different ideas, to share information and responsibilities, to maintain a professional and collaborative attitude, to share successes and failures, to grow along with the team, to achieve organizational goals.
• Customer Orientation: The ability to attend to internal and external customers, to act with agility, to be empathic through open and transparent communication, to implement appropriate solutions for the customers, to prioritize their needs and expectations.
• Communication: The ability to give attention to people and their ideas and opinions; to realize, understand and analyze other viewpoints in an empathic way, to know how to convey ideas in a clear, consistent, objective and structured way, in writing or in speech, to know how to pass the information to individuals and groups while respecting the reality of the receiver and making sure the information is understood.
• Organization: The ability to perform tasks in a disciplined manner, to prioritize and systematize work activities, to determine what methods that will facilitate the delivery of the expected results within the defined timeline.

EDUCATION/EXPERIENCES

Level of Education Preferred: College degree in business, marketing, public relations or another related field.

Experience Preferred: 0-3 years of relevant experience in technical sales or marketing.

Benefits

• Paid Time Off
• BCBS Medical
• Vision
• Dental
• 401K
• Life Insurance
• Short Term Disability Insurance
• Long Term Disability Insurance
• Critical Illness Insurance
• Hospital Indemnity Insurance
• Accident Insurance