Commercial Product & Sales Marketing Analyst

US-MI-Lansing

Job ID: 2026-8711
# of Openings: 1
Category: Marketing
Farm Bureau Center

Overview

Commercial Product & Sales Marketing Analyst Objective

To support the development, enhancement, sales, and ongoing maintenance of Farm Bureau Property/Casualty (PC) commercial products through research, analysis, and development of field and consumer facing materials.

This role identifies product improvement opportunities, evaluates business value and field impact, and translates findings into actionable strategic recommendations and field-facing deliverables to support a multi-line field force.

Responsibilities

Commercial Product & Sales Marketing Analyst Responsibilities

Conduct research on competitor products, market trends, and industry developments and apply insights to identify opportunities for product enhancements, pricing updates, and improvements to processes and field-facing materials.

Represent Home Office and field force as an active contributor in various corporate projects, initiatives, and production support. Support development and refinement of requirements by identifying gaps, clarifying scenarios, contributing product knowledge and supporting evaluation of proposed solutions.

Serve as the subject matter expert for field force and internal teams on Farm Bureau commercial products. Maintain clear understanding of underwriting rules, new business and current business processing and claims procedures.

Identify trends and reoccurring themes from field inquiries, feedback, submissions, and data from insights to support product and resource improvements.

Qualifications

Commercial Product & Sales Marketing Analyst Qualifications

Required

Bachelor's degree in marketing, insurance, business or related field required, or equivalent experience may be considered.

CISR, AU and/or API designations required, or equivalent education may be considered.

Minimum three years experience in commercial insurance industry required.

Active State of Michigan insurance license in Property and Casualty required or must be obtained within 90 days of employment.

Preferred

Experience in project management preferred.

Note: Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.

PM19

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.