Marketing Communications Specialist I at CCI Systems, Inc. – Naubinway, Michigan

Why CCI? CCI Systems, Inc. is an Employee-Owned Telecommunications Company based in Iron Mountain, MI with 60+ years of industry knowledge and experience. Our outstanding team-based work culture and environment has allowed us to grow, develop, and retain long-term employees. We offer a comprehensive benefits package, competitive pay, flexibility, paid on the job training, overtime, professional development, and inspire you to be bold, yet accountable. We value our employees’ hard work and determination and REWARD results all while having fun!

Our mission is to make life better through devotion to our world class employees and delivering innovative solutions for our customers.

We are seeking a Marketing Communications Specialist who will use online platforms to promote our company brand, product, and services to maximize brand visibility, engage target audiences, and drive measurable results. They are responsible for creating digital campaigns across various channels such as social media, email, search engines and websites.

Responsibilities

Manage and execute campaigns across various digital various channels such as social media, email, search engines, and websites.

Create engaging and informative content for attracting and retaining audience attention.

Oversee content updates and overall consistency on the company website.

Oversee Brand Templates, Materials, Guidelines, and Internal Marketing SharePoint updates.

Stay current on industry trends, keywords, and audience preferences to produce high-quality content that resonates with target audiences, drive website traffic, and enhance brand authority.

Monitor industry trends, consumer behavior and competitor activities to identify emerging opportunities and insights.

Partner with sales and marketing to align strategies, share insights, and coordinate efforts to ensure cohesive and integrated marketing campaigns that deliver consistent messaging and branding across channels.

Utilize A/B testing to interpret data, identify trends, track user behavior, and make informed decisions that drive business growth and profitability.

Collaborate with sales to align marketing efforts with business goals, ensure brand consistency.

Stay up to date with best practices and policies associated with digital marketing trends, technologies, and platforms.

Ensure confidentiality of sensitive company information.

Perform direct initiatives as assigned by management.

Qualifications

1-3 years of experience in marketing, communications, digital marketing, or related field required.

Bachelor's degree in Marketing, Communications, Business, or similar field of study preferred.

Strong understanding of marketing elements and methods.

Demonstratable experience in marketing data analytics and tools.

Solid computer skills including MS Office, HubSpot, Canva, WordPress, social media platforms and applications.

Strong proofreading skills.

Proficient in creating and managing videos, scripts, and voiceovers.

Excellent verbal and written communication skills and the ability to communicate professionally and effectively across organizational levels.

Strong attention to detail, problem-solving, and analytical skills.

Proven ability to effectively prioritize and execute tasks in a high-pressure environment is crucial.   

Must embrace the CCI Systems vision, mission, culture, and characteristics of leadership.

Shift is full-time Monday – Friday between the hours of 8:00 am – 5:00 pm CST. Must be flexible and willing to work outside normal business hours as necessary.