Job Title: Retail Marketing Coordinator

TEG Level: HQ Associate

Growth Path: Sr Manager, Director, Sr Director

Reports to: Sr Manager of Marketing

Brand/Product: Great Big Game Show

The Role:

Great Big Game Show is a brand-new experience from the creators of The Escape Game. We’re currently open in 11 cities—and growing fast. By the end of the year, we’ll be in 19 locations.

The Digital Marketing Manager will help shape how people discover, talk about, and come back to Great Big Game Show. This role brings our brand to life online—from strategy to execution—across social media, email, influencer partnerships, PR, digital advertising, and the website.

It’s far more than just posting content and responding to comments—it’s about crafting engaging digital experiences that spark word-of-mouth, grow a loyal community, and generate real excitement around the brand. Part strategist, part creator, this person blends sharp copywriting with our guest-obsessed hospitality culture, always looking for ways to inject fun, stay ahead of trends, and keep fans coming back for more.

We prioritize culture fit over experience. It’s important that you have skill and experience in a few of the areas below—we’ll train you to confidently contribute across all of them.

Pay:

$50,000.00 To $85,000.00 Annually. Salary is dependent on experience and skill fit.

Responsibilities:

Social Media
Own the content calendar, write and publish posts, and keep our channels active, on-brand, and full of energy. Monitor trends, engage with the community, and find creative ways to keep fans talking.

Email Marketing
Create and optimize campaigns in Hubspot to promote store launches, offers, and announcements. Keep post-game email journeys fun, relevant, and focused on bringing guests back.

Influencer Partnerships
Build and nurture strong relationships with influencers and creators to boost local discovery and drive new customer acquisition. Manage outreach, gifting, and performance tracking to ensure every partnership delivers impact.

Public Relations
Lead media outreach for store openings and brand moments. Pitch stories, manage press lists, and coordinate with local PR partners to help keep Great Big Game Show in the conversation.

Website Updates
Make updates in our CMS to keep content current and conversion-optimized. Collaborate with design and development teams for larger projects and improvements.

Digital Advertising
Manage paid media campaigns across Meta, Google, and other platforms. Coordinate creative assets, monitor budgets, and report on campaign performance.

Requirements & Expectations:

• Light (0-2 times per month)

• 40-50 hours per week. More may be required based on projects, priorities and task list.

• Must be a strong copywriter

• Consistently positive attitude

• Natural “excellence” reflex

WHO WE ARE

Our Mission Statement (Our purpose everyday)

To design and deliver epic interactive experiences for every single guest.

Our Vision Statement (Our big goal)

To define and dominate the escape game industry and disrupt the world of entertainment.

Our Values (The core beliefs that we live by)

Excellence | We are relentless in our pursuit to be the best.

Passion | We love our guests, our brand, and our games.

Growth | We believe in expanding our business and developing our team members.

Integrity | We endeavor to honor God through hard work, honesty, fairness, and generosity.

Teamwork | We can best accomplish our goals by selflessly working together.

Creativity | We are always expanding the boundaries of what is possible.