Overview

Leverage your transportation industry experience to inform, educate, and inspire Esri users and prospects in the Rail Industry. Identify, craft, and execute marketing campaigns that support targeted goals and objectives. As an industry specialist, you will research and report on financial, technological, and other factors that affect the Rail market and collaborate with key internal stakeholders to help define, execute, and measure the Rail Industry marketing plan.

Responsibilities

• Assist Industry Managers in engaging with marketing, sales, products, professional services, international distributors, education, and partner teams to deliver campaign tactics successfully
• Support a regular cadence of content (such as webinars, customer success stories, eBooks, social media, blogs, and more) that drives awareness, demand, and community
• Draw upon industry knowledge, research, writing, and collaboration skills
• Prepare for, manage logistics and personally engage in rail industry-related conferences, tradeshows, seminars, webinars, and user group meetings
• Contribute to the growth of the Rail Industry community on social media and the Esri Community
• Work collaboratively with marketing staff to create, manage, and execute campaign tactics, including effective internal communications, to meet team goals
• Track campaign progress and proactively work with internal and external customers to move activities forward
• Prepare content using rail industry knowledge, research, and relationships, including presentations, StoryMaps, eBooks, blogs/articles, technical papers, web, social media, press, and advertising
• Research, evaluate, and assist efforts on strategic industry positioning and gain validation by internal and external experts
• Develop deep GIS domain expertise and be responsible for providing industry expertise to support internal requests, partner engagements, and customer meetings

Requirements

• 5+ years of experience in a transportation discipline focused on the Rail market
• Knowledge of GIS and its application within the Rail Industry
• Excellent communication skills to include written, verbal, and presentation
• Highly organized, self-motivated, and have a strong ability to multi-task activities with shifting priorities
• Quick learner with a positive attitude
• Strong decision-making, problem-resolution, and creative thinking skills
• Team player with strong interpersonal skills
• Ability and willingness to travel
• Bachelor's degree in planning, GIS, geography, or public/business administration

Recommended Qualifications

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