Admissions Counselor in Longview, Texas at LeTourneau University (TX)

Reports to: Assistant Vice President for Admissions
Schedule: Primarily weekdays, 8:00am-5:00pm. Flexible schedule including nights and occasional weekends required. Some travel may be required.
• Nurture existing relationships with students to create active progression through the admissions funnel.
• Partner with students and families through the joy and complexity of the college admissions experience.
• Elevate admitted student commitment through high-yield conversion strategies.
• Mitigate deposit melt and prepare students for college success.
• Create a seamless transition from student recruiter to student admissions counselor using a strategic
approach to leverage engagement history and communication data to move students from lead to
application.
o Affirm the student's interest through meaningful and personalized connections by utilizing
information gathered during the student recruitment process.
o Once interest is confirmed, reinforce the student's decision by highlighting the benefits of joining
the LeTourneau community and the Christian Polytechnic University.
o Provide clear and actionable next steps to guide prospective students toward application.
• Engage with applicants and connect their college aspirations to the opportunities offered at LeTourneau
University with the goal of moving them from application to acceptance.
o Focus engagement progression on deepening the applicant's connection to LeTourneau through
tailored and highly intentional interactions.
o Proactively and efficiently identify and resolve any roadblocks that may delay application
completion.
o Develop and execute a comprehensive and supportive process that fosters student connection to
the university and celebrates their decision to become part of the LeTourneau community.
• Guide admitted students toward making their enrollment deposit by affirming the university's value
proposition, developing personalized affordability pathways, and fostering campus engagement.
o Reinforce the value of a LeTourneau education through targeted return on investment
communication.
o Ensure students feel financially confident in their decision by developing a personalized
affordability pathway.
o Extend campus engagement opportunities to admitted students to further solidify their connection
to the university.
• Create progression from deposited to enrolled by celebrating the student’s decision through community
connections and success preparation.
o Celebrate students as they officially join the LeTourneau family through personalized messages,
emphasizing their achievement and welcoming them into the LeTourneau community.
o Build a sense of belonging through personal connections.
o Ensure students are well-prepared for their college experience through a series of orientation
events and readiness initiatives.

PERFORMANCE MEASUREMENT CRITERIA:
• The effectiveness of the Enrollment Officer on the overall recruitment of students, including reaching
short- and long-term goals (This includes reaching yearly enrollment goals, applicant conversion goals,
and contact goals).
• Personal growth, as seen in making mature business decisions, organizational skills, and utilization of
time.
• The number of tasks that are performed through initiative and creative thinking to assist and improve the
daily flow of responsibilities for the department as a whole. This includes initiatives to excel in customer
service.
• Embody an enthusiastic and contagious Christian faith, demonstrating a strong commitment to service
within an interdenominational, evangelical Christian university that prioritizes the integration of faith and
academic excellence.
• Bachelor’s degree from an accredited institution.
• Knowledge of and ability to perform basic computer applications (i.e., Microsoft Word, Excel, Microsoft
Outlook, PowerPoint). Experience in Jenzabar or Ellucian/Banner is a plus.
• Organization skills and the ability to multitask.
• Professional phone skills and the ability to communicate clearly and effectively both verbally and in
writing.
• Time management skills and the ability to keep a daily schedule of appointments.