Senior Manager, Global Campaigns in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Global Campaigns based in Canada.

This role offers the opportunity to lead the development of a world-class global campaigns function within a fast-growing technology environment.
The Senior Manager, Global Campaigns will own integrated, full-funnel campaigns that connect marketing strategy with measurable business outcomes.
You will shape campaign narratives, optimize performance, and orchestrate cross-functional teams across global markets.
The position combines strategic thinking with hands-on execution, requiring someone who can build processes, experiment with new approaches, and drive growth.
You will play a key role in advancing AI-powered marketing workflows, using automation and data-driven insights to improve campaign effectiveness.
This is an ideal opportunity for a growth-minded marketing leader who thrives in build-mode environments and enjoys creating scalable campaign strategies.

The Senior Manager, Global Campaigns will be responsible for designing, executing, and optimizing strategic marketing campaigns that support business growth objectives. This role requires strong ownership, cross-functional collaboration, and the ability to translate insights into impactful marketing initiatives. Key responsibilities include:

• Lead flagship, pillar-level campaigns from strategy and positioning through execution, optimization, and retrospective analysis.
• Develop competitive positioning, messaging frameworks, and campaign narratives that clearly differentiate solutions in the market.
• Define campaign structures, content strategies, and channel approaches that align top-level messaging with execution across marketing channels.
• Own campaign landing page strategy and collaborate with digital teams to optimize campaign experiences.
• Design and evolve webinar, nurture, and multi-quarter engagement programs that extend campaign impact beyond initial launches.
• Establish testing strategies, develop hypotheses, run experiments, and use performance data to continuously improve campaign outcomes.
• Monitor campaign KPIs, lead optimization reviews, identify opportunities, and recommend strategic adjustments.
• Translate campaign performance data into clear business insights for leadership teams, connecting activities to pipeline contribution, conversions, revenue impact, and awareness.
• Create global campaign playbooks that enable regional marketing teams to successfully localize and activate initiatives.
• Coordinate campaign kickoffs, reviews, and stakeholder alignment across marketing functions.
• Partner with regional teams to balance global consistency with local market relevance.
• Explore and implement AI-powered workflows to improve campaign production, reporting, coordination, and operational efficiency.
• Identify opportunities for automation and help maintain marketing systems and AI-enabled processes.

The ideal candidate is a strategic and analytical marketing leader with extensive experience managing integrated campaigns in complex B2B environments. Required qualifications and skills include:

• 7–10 years of experience in integrated campaign management, demand generation, growth marketing, or related fields.
• Proven experience owning multi-channel campaigns end-to-end, from strategy and briefing through launch, optimization, and reporting.
• Strong understanding of full-funnel marketing strategies, including awareness, engagement, pipeline generation, and conversion.
• Ability to develop compelling positioning and messaging by combining market, customer, product, and competitive insights.
• Growth marketing mindset with experience using data, experimentation, and testing to drive decisions.
• Strong media and channel knowledge with the ability to collaborate effectively with specialist teams.
• Experience working in ambiguous, fast-changing environments and building scalable processes from the ground up.
• Familiarity with marketing automation platforms, CRM systems such as Salesforce, and project management tools such as ClickUp, Asana, or Jira.
• Genuine interest in AI and automation, with curiosity about improving workflows through emerging technologies.
• Experience with account-based marketing (ABM) strategies, including account selection, targeting, and cross-channel execution, is an asset.
• Experience collaborating with regional or field marketing teams across multiple markets.
• Background in enterprise software, infrastructure, or technical industries is considered an advantage.
• Strong communication, organizational, and stakeholder management skills.
• Ability to provide strategic direction while remaining hands-on and execution-focused.

The role offers a comprehensive package designed to support professional growth, flexibility, and long-term success, including:

• Competitive salary and benefits package.
• Remote work flexibility.
• Opportunity to contribute to a global technology organization with meaningful industry impact.
• Collaborative and inclusive team culture focused on innovation and shared success.
• Career development opportunities within a leading software environment.
• Access to initiatives supporting colleague well-being, inclusion, and belonging.
• Opportunity to work on solutions that contribute to more sustainable, connected, and resilient infrastructure worldwide.
• Exposure to emerging AI-powered marketing technologies and innovative workflows.
• Minimal travel requirements, approximately 1–2 times per year.