Brisbane - Marketing & Culinary - Dir- Marketing ANZ Sr AU in Brisbane, Queensland at Subway

We are seeking an experienced Director of Marketing for our ANZ (Australia & New Zealand) region. This strategic leadership role offers an opportunity to shape brand direction and drive growth across the region's 1,500+ locations. You will lead a talented marketing team, collaborate with regional and global stakeholders, and implement insight-driven campaigns that increase brand desire and franchisee profitability.

• Regional brand leadership and strategy development aligned with ANZ market opportunities
• Agency management and oversight of ANZ brand and creative teams
• Strategic planning and execution of integrated marketing, media, and campaign strategies
• Leadership and development of the ANZ marketing team (2 direct reports + broader team)
• Innovation partnerships with global and regional teams to shape product, packaging, and promotion
• Marketing analytics and insights to drive ROI, measurement frameworks, and test-and-learn culture
• Management of loyalty programs to drive customer acquisition, penetration, and lifetime value
• Budget management for ANZ marketing FAF spend
• Cross-functional collaboration with regional directors, global teams, and HQ stakeholders

• Minimum 10+ years marketing experience
• Minimum 5+ years in foodservice/restaurant industry
• Minimum 6+ years supervisory/leadership experience
• Minimum 3+ years in a Director-level role in restaurant/food business
• Bachelor's degree in Marketing, Advertising, or related field
• Proven experience leading integrated advertising campaigns and media planning
• Strong analytical and strategic thinking with ability to connect marketing investment to measurable business outcomes
• Excellent written and verbal communication and presentation skills
• Self-starter mentality with track record of driving strong business results
• Global or regional role experience preferred

MBA is a plus

Travel:

10-29% of time