Field Marketing Coordinator at Barry's – New York, New York

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

About the role

The Field Marketing Coordinator – Mature Market Growth is responsible for driving & executing sustained growth and maximizing client engagement within established Barry’s studio markets. This role focuses on hyper local execution in increasing client acquisition, reactivating lapsed clients, and driving higher visit frequency among existing members.

The Field Marketing Coordinator partners closely with Studio Operations and Corporate Marketing to implement targeted marketing strategies that optimize studio performance and class utilization. This role ensures that mature studios maintain strong our brand presence, continue to attract new clients, and deepen engagement with existing members.

The Field Marketing Coordinator will leverage local partnerships, community activations, targeted outreach, and data-driven marketing initiatives to execute studio-level growth objectives.

What you'll do

Local Market Growth Strategy

• Execute marketing strategies that support continued growth in established Barry’s markets
• Identifying opportunities to increase demand and class utilization
• Supporting studios in attracting new clients to the brand
• Maintaining Barry’s visibility and brand relevance in competitive markets
• Partnering with studio leadership/operation teams to identify market-specific growth opportunities

Client Acquisition

• Drive new client acquisition through local marketing initiatives and partnerships.
• Identifying and developing relationships with local businesses, corporate partners, and community organizations, and social networks/platforms
• Supporting targeted outreach campaigns that introduce new clients to Barry’s
• Activating grassroots marketing initiatives that generate trial classes

Client Engagement Growth

• Drive strategies that increase client visit frequency and long-term engagement.
• Responsibilities include:
• Working closely with Tier 1 Campaign Managers to utilize the brand campaigns to elevate paid attendance
• Supporting initiatives that encourage members to attend classes more regularly
• Developing community-based programming and events that strengthen client loyalty
• Partnering with studios to create campaigns that reward consistency and engagement

Community Partnerships & Local Marketing

• Develop strong partnerships that support brand visibility and ongoing client acquisition.
• Building relationships with key local businesses and organizations
• Coordinating events and partnerships that introduce Barry’s to new audiences
• Supporting corporate wellness programs and local brand collaborations

Lapsed Client Reactivation

• Support studio teams in re-engaging lapsed clients and encouraging them to return to Barry’s.
• Identifying lapsed client cohorts and reactivation opportunities
• Supporting targeted marketing campaigns that encourage return visits
• Partnering with studio teams to create compelling incentives or community-driven initiatives

KPI Ownership & Performance Tracking - Mature Market Growth KPIs

• The Field Marketing Coordinator is responsible for supporting studio teams in achieving key performance metrics in mature markets.
• The Field Marketing Coordinator is accountable for driving marketing initiatives that support the following growth objectives:

Qualifications

• 2–4 years of experience in marketing, field marketing, community marketing, or a related role (fitness, hospitality, retail, or lifestyle brands preferred)
• Proven ability to support local market growth initiatives and execute marketing strategies across multiple locations or regions
• Experience driving client acquisition through grassroots marketing, partnerships, and community engagement efforts
• Demonstrated ability to build and maintain relationships with local businesses, corporate partners, and community organizations
• Strong understanding of customer lifecycle marketing, including acquisition, engagement, retention, and reactivation strategies
• Comfortable analyzing performance metrics (e.g., acquisition, conversion, utilization, retention) and translating insights into actionable recommendations
• Experience supporting targeted campaigns, events, and activations that drive trial and repeat engagement
• Highly organized with strong project management skills; able to manage multiple initiatives and deadlines simultaneously
• Strong collaboration skills with the ability to partner cross-functionally with studio leadership, operations, and centralized marketing teams
• Excellent communication skills, both written and verbal
• Proactive, solutions-oriented mindset with a willingness to test, learn, and iterate quickly
• Passion for fitness, wellness, and community-driven brand experiences