Sr. Coordinator, Integrated Media in Phoenix, Arizona at Agital

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Overview

Go Fish is seeking a Sr. Coordinator, Integrated Media to support the planning, activation, optimization, and reporting of integrated media campaigns across a portfolio of clients.

In this role, you’ll build on a strong foundation in media execution while taking greater ownership of campaign management, performance monitoring, and client deliverables. You’ll work across digital and traditional media channels, applying audience insights, platform knowledge, and performance data to help improve campaign outcomes.

You’ll be expected to operate with increasing independence, proactively identify issues and opportunities, and serve as a reliable resource for Coordinators and other team members. This role is ideal for someone who has developed strong executional skills and is ready to take the next step toward broader account and strategy ownership.

What You’ll DoMedia Strategy & PlanningDevelop a strong understanding of client business goals, target audiences, campaign objectives, and key performance indicatorsApply audience, industry, competitive, and platform research to support integrated media recommendationsAssist with the development of media plans, including channel recommendations, targeting approaches, budgets, timelines, and campaign detailsRefine targeting and audience recommendations based on available research, client priorities, and campaign performanceBuild and maintain media flowcharts, budget documents, planning materials, and client presentationsSupport the development of tactical recommendations across paid search, paid social, programmatic, video, streaming, direct media, and other applicable channelsBegin connecting individual channel tactics to the broader customer journey and integrated media strategyIdentify missing information, planning considerations, or potential risks and proactively raise them with the account teamActivation & ExecutionIndependently manage assigned campaign setup, trafficking, launch, and maintenance responsibilitiesExecute campaigns accurately across applicable media platforms and channelsApply established processes, naming conventions, tracking requirements, and platform best practices consistentlyImprove execution accuracy and consistency by identifying gaps and recommending process improvementsComplete thorough quality assurance reviews before launch and following significant campaign changesCoordinate creative assets, trafficking instructions, tracking requirements, platform specifications, and launch timelinesMaintain accurate campaign settings, budgets, documentation, and supporting account materialsMonitor delivery and pacing and make approved adjustments to keep campaigns aligned with planned budgets and timelinesTroubleshoot routine campaign issues and escalate more complex risks with clear context and recommended next stepsSupport direct media buys and vendor coordination, where applicableOptimization & PerformanceMonitor campaign performance against established goals, benchmarks, and key performance indicatorsIdentify performance trends, delivery issues, and optimization opportunities across assigned campaignsComplete routine optimizations independently and more advanced optimizations with guidanceRecommend adjustments to budgets, bids, audiences, placements, creative, frequency, and other campaign variablesApply platform and audience insights to improve campaign efficiency and effectivenessSupport structured testing plans, including audience, creative, placement, bidding, and platform testsDocument optimizations, hypotheses, campaign changes, and resulting performance impactFlag performance concerns early and provide relevant data and context to support decision-makingBegin developing evidence-based recommendations rather than only reporting what happenedMeasurement & AnalysisPull, organize, and validate campaign data for recurring and ad hoc reportingEnsure data accuracy and consistency across platforms, pacing documents, dashboards, and client-facing reportsAnalyze campaign performance and identify clear trends, insights, and areas of opportunityContribute written performance narratives that explain what happened, why it happened, and what the team recommends nextConnect campaign metrics to defined media goals and client business objectivesMaintain reporting dashboards, optimization logs, budget trackers, and campaign documentationSupport test measurement and post-campaign analysisIdentify potential data discrepancies and work with internal teams to investigate and resolve themDevelop familiarity with attribution, incrementality, and other measurement approaches used by the agencyClient & Business ImpactBuild a working understanding of client businesses, audiences, industries, competitive environments, and growth prioritiesSupport day-to-day client communication related to campaign status, performance, and deliverablesPrepare client meeting materials, performance reports, presentations, agendas, and follow-up documentationParticipate actively in client meetings and present assigned campaign updates or performance findingsRespond to routine client and internal questions with accurate information and appropriate contextCommunicate risks, delays, or performance concerns proactivelyDemonstrate an understanding of how media recommendations support broader marketing and business goalsMaintain professionalism, responsiveness, and accuracy across all client-facing workIntegrated CollaborationCollaborate with Integrated Media, Client Strategy, creative, analytics, organic, and other agency teamsCoordinate campaign needs, creative requirements, tracking details, deadlines, and deliverables across internal stakeholdersSupport integrated planning and execution across paid search, paid social, programmatic, video, streaming, direct media, and other channelsShare relevant campaign performance insights with channel and account team membersHelp ensure that messaging, audience strategy, creative, landing-page experience, and measurement are alignedParticipate in internal planning, status, reporting, and performance discussionsProactively communicate dependencies or issues that could affect campaign timelines or outcomesContribute to organized and consistent account workflowsTeam Support & DevelopmentServe as a resource for Coordinators by answering routine questions and sharing established processes and best practicesSupport the onboarding and development of junior team membersReview Coordinator work when assigned and provide clear, constructive feedbackModel strong organization, accountability, attention to detail, and communicationShare platform updates, useful resources, and campaign learnings with the broader teamTake ownership of assigned workstreams and follow them through to completionAsk for feedback and demonstrate continued growth in strategic thinking, communication, and account ownershipContribute to a collaborative and solutions-oriented team environmentPlatforms, Innovation & Industry LearningBuild proficiency across the media platforms, tools, and systems required for assigned accountsApply platform features, audience capabilities, and best practices to day-to-day campaign workStay informed on industry trends, platform changes, privacy developments, automation, AI, and emerging media opportunitiesTest and apply new platform features when appropriate and approvedParticipate in agency training, certifications, vendor education, and ongoing professional developmentShare relevant platform updates and explain how they may affect current campaignsEvaluate new capabilities with a focus on client goals, campaign performance, and operational feasibilityContinue developing expertise across multiple media channels while building deeper knowledge in assigned areasWhat You Bring1–3 years of experience in media, marketing, advertising, analytics, or a related fieldHands-on experience supporting or managing paid media campaignsBachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experienceWorking knowledge of integrated media planning, campaign activation, optimization, and reportingExperience working with at least one major paid media platform, with an interest in developing broader cross-channel expertiseStrong attention to detail and a consistent record of producing accurate workAbility to independently manage assigned tasks, timelines, and campaign responsibilitiesStrong analytical skills and comfort working with campaign data, budgets, and performance metricsAbility to identify trends and translate data into clear observations and recommendationsStrong written and verbal communication skillsAbility to manage multiple priorities in a fast-paced, deadline-driven environmentA proactive, solutions-oriented approach to problem-solvingWillingness to take ownership, ask thoughtful questions, and escalate concerns appropriatelyAbility to provide support and guidance to more junior team membersStrong professional judgment, accountability, and integrityWhat Success Looks LikeAssigned campaigns and deliverables are managed accurately, consistently, and with limited oversightCampaign launches, budget changes, optimizations, and reporting are supported by thorough quality assurancePerformance issues and operational risks are identified and communicated before they become larger problemsReporting includes clear insights and actionable next steps, not only a summary of metricsCampaign optimizations are thoughtful, timely, and connected to established goalsClient and internal questions are answered accurately and professionallyCoordinators view you as a reliable resource for processes, platforms, and day-to-day campaign questionsAccount teams can depend on you to own assigned workstreams and follow through on commitmentsYou demonstrate continued growth from task execution toward independent account and campaign ownershipPlatform knowledge, analytical ability, and strategic thinking continue to expand across integrated media channelsBonus QualificationsAgency experience supporting multiple clients or accountsExperience across more than one media channel, such as paid search, paid social, programmatic, display, video, CTV, streaming audio, or direct mediaFamiliarity with Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, and/or demand-side platformsExperience working with Google Analytics, campaign dashboards, attribution tools, or other measurement platformsExperience with Excel or Google Sheets, including formulas, pivot tables, and data analysisFamiliarity with trafficking, pixels, conversion tracking, campaign tagging, and URL parametersExperience coordinating with media vendors, publishers, or platform representativesRelevant media or platform certificationsExposure to reporting automation, data visualization, or media planning tools