Marketing Associate in Atlanta, Georgia at PM Security Solutions Inc
NewSalary: $60000 - $75000Job Function: Marketing
PM Security Solutions Inc
Atlanta, Georgia, 30318, United States
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Job Description
PM Security Services | Atlanta, Georgia
In Office- Salary Range: $60,000–$75,000 annually
About PM Security ServicesPM Security Services is an established security services company serving the Atlanta market. We have built a strong foundation and reputation and are now focused on our next stage of growth: expanding brand visibility, strengthening sales and marketing alignment, and creating a scalable marketing strategy that produces measurable business results.
We are seeking a hands-on Marketing Associate who is creative, analytical, highly organized, and comfortable taking ownership. This role is ideal for someone who can build greater exposure for a preexisting brand while developing the marketing infrastructure, campaigns, reporting, and events needed to support continued growth.
What You'll DoBrand Awareness & Digital Marketing- Develop and execute strategies to increase awareness of the PM Security Services brand throughout Atlanta and surrounding markets.
- Manage digital marketing initiatives across social media, email, web, paid campaigns, content, and other relevant channels.
- Create and coordinate content that strengthens brand positioning and clearly communicates our value proposition.
- Identify opportunities to increase market exposure, generate qualified leads, and improve campaign performance and ROI.
- Work extensively within HubSpot, Salesforce, or similar CRM platforms to support marketing and sales initiatives.
- Partner directly with sales representatives and sales leadership to develop targeted sales and marketing campaigns.
- Build segmented prospect and customer campaigns, lead-nurturing workflows, email sequences, and campaign tracking within the CRM.
- Maintain strong CRM data integrity and help establish a consistent process for measuring marketing contribution to pipeline and revenue.
- Partner with sales leadership to establish marketing and sales KPIs and build dashboards that provide leadership visibility into performance.
- Track metrics such as lead generation, MQLs, lead-to-opportunity conversion, campaign engagement, pipeline influenced, customer acquisition cost, event ROI, and marketing-sourced revenue.
- Translate marketing activity and CRM data into actionable recommendations that support growth and better business decisions.
- Develop an annual conference and trade show attendance strategy, including recommendations on which events PM Security Services should attend, sponsor, or exhibit at.
- Build and manage conference and event budgets, including registration, sponsorships, booth requirements, collateral, promotional materials, travel considerations, and sales-team participation.
- Develop pre-event and post-event campaigns designed to generate meetings, opportunities, follow-up activity, and measurable ROI.
- Take the lead on internal office events, customer events, networking opportunities, and company-sponsored activities.
- Bachelor's degree in Marketing, Business, Communications, or a related field OR 10+ years of relevant professional marketing experience.
- Experience increasing the visibility of an established brand that has significant opportunity for greater market exposure.
- Hands-on experience with HubSpot, Salesforce, or comparable CRM platforms.
- Strong digital marketing experience, including email marketing, social media, content, lead generation, and campaign management.
- Experience working directly with sales teams and sales leadership to create campaigns that contribute to qualified pipeline and revenue.
- Experience developing marketing KPIs, CRM dashboards, performance reports, conference strategies, trade shows, corporate events, and budgets.
- Strong project-management, communication, organizational, and analytical skills with the ability to take initiatives from strategy through execution.
Base Salary | $60,000–$75,000 annually, depending on experience and qualifications |
Location | Atlanta, Georgia |
PM Security Services is looking for a motivated marketing professional who wants to take ownership, build something meaningful, and play an important role in the company's next stage of growth.
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Job Location
Atlanta, Georgia, 30318, United States
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