Sr. Manager, Brand Marketing in Abbeyville, Colorado at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Manager, Brand Marketing based in the United States.
This is a high-ownership leadership role focused on building a distinctive brand and communications function within a fast-growing B2B technology environment.
You will shape brand strategy, PR, executive thought leadership, campaigns, partnerships, and industry visibility from the ground up.
Starting as a player-coach, you will combine strategic leadership with hands-on execution to launch programs that create measurable market impact.
You will work closely with senior executives, Product Marketing, Growth, Events, Design, and external agency partners.
The role calls for a creative builder who can move quickly, experiment intelligently, and use AI to expand the output of a lean, ambitious team.
As the organization grows, you will build and lead a high-performing Brand, PR, and Communications organization.
This is an opportunity to influence the reputation, category position, and growth trajectory of an emerging leader in AI-powered financial technology.
- Own the Brand, PR, and Communications roadmap, translating company strategy into focused, high-impact initiatives that strengthen awareness, credibility, and category leadership.
- Develop and launch flagship brand programs, industry awards, original research, executive communities, customer advocacy initiatives, and other differentiated properties that create sustained market visibility.
- Establish a proactive PR and communications strategy covering company announcements, product launches, customer stories, executive perspectives, milestones, and major industry developments.
- Build relationships with influential media, analysts, industry organizations, and other voices shaping financial technology and risk management.
- Develop and execute executive thought leadership programs that position senior leaders and subject-matter experts as authoritative voices on AI, risk, fraud, credit, compliance, and financial infrastructure.
- Create integrated brand campaigns across social, community, partnerships, events, experiential programs, research, and other channels.
- Partner with Events to develop memorable conference activations and experiences that extend brand engagement before, during, and after major industry events.
- Collaborate with Product Marketing and Design to ensure campaigns reinforce market positioning and maintain a distinctive, consistently high-quality brand.
- Lead internal Brand and PR resources as well as external agencies, setting expectations, measuring performance, and maintaining strong execution standards.
- Build the systems, workflows, operating rhythms, measurement frameworks, and playbooks required to scale the function efficiently.
- Begin as a player-coach, personally developing and launching high-impact programs while establishing the long-term strategy and organizational structure.
- Recruit, develop, and lead exceptional Brand and Communications talent as the organization scales.
- Use AI extensively to accelerate research, ideation, content development, campaign execution, experimentation, and team productivity.
- Run multiple brand experiments each quarter, measure their impact, rapidly iterate, and turn successful initiatives into repeatable programs.
- Manage agency relationships across PR, creative, and specialized partners while ensuring accountability for quality and results.
- Work directly with senior executives and cross-functional stakeholders to build trust, align priorities, and turn strategic opportunities into market-facing programs.
- 7+ years of experience across Brand Marketing, Communications, Integrated Marketing, Product Marketing, Demand Generation, or Growth Marketing, ideally within a high-growth B2B technology company.
- Demonstrated success launching creative marketing programs that materially increased brand awareness, engagement, credibility, or market presence.
- Experience developing and executing integrated, multi-channel campaigns and building programs from initial concept through launch and measurement.
- Experience managing employees, agencies, cross-functional teams, or external partners.
- Strong understanding of brand positioning, communications, PR, executive visibility, campaign strategy, and market engagement.
- Excellent written and verbal communication skills, with the ability to develop compelling narratives and communicate confidently with senior executives and external audiences.
- Proven ability to operate as a player-coach who can define strategy while personally executing against priorities.
- Builder mentality with the ability to work effectively from a blank page, establish structure, and create scalable processes in a fast-moving environment.
- High creative standards, strong judgment, and an instinct for identifying ideas, companies, and executives that can stand out in crowded markets.
- Demonstrated ability to use AI tools and workflows to improve marketing productivity, creativity, speed, and scale.
- Strong project and stakeholder management capabilities, with the ability to influence teams across Product, Sales, Marketing, Design, and executive leadership.
- Comfortable operating with significant autonomy, accountability, and limited bureaucracy.
- Naturally curious, experimental, and willing to test unconventional channels, formats, partnerships, and campaign concepts.
Preferred experience:
- Background in fintech, financial services, enterprise SaaS, cybersecurity, AI, or another complex B2B technology sector.
- Experience in PR, media relations, or analyst relations.
- Executive thought leadership experience.
- Experience developing customer advocacy, community, ambassador, or industry partnership programs.
- Experience producing original research or industry recognition initiatives.
- Conference marketing and experiential activation experience.
- Experience building or scaling a Brand or Communications function within a high-growth company.
- Competitive salary and equity package.
- 401(k) plan.
- Remote-first work environment.
- 100% employer-covered comprehensive medical, dental, and vision insurance with a top-tier plan for employees and dependents in the U.S.
- Unlimited paid time off.
- Family-friendly workplace culture.
- Regular team events and company offsites.
- Strong learning and professional development opportunities.
- Significant autonomy and ownership in shaping a growing brand and marketing function.
- Opportunity to build a team and establish a scalable Brand, PR, and Communications organization.
- Direct exposure to senior executives and meaningful influence over company growth and market reputation.