Content Strategist, AI & Storytelling in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Strategist, AI & Storytelling based in Canada.

This role sits at the intersection of creative storytelling, artificial intelligence, and data-driven marketing.
The position offers the opportunity to shape content strategies that influence audiences across multiple channels, from thought leadership and research reports to digital campaigns and product experiences.
You will combine strong editorial judgment with AI-powered workflows to create impactful, engaging, and authentic content at scale.
Working closely with marketing, creative, product, and data teams, you will transform insights and research into compelling narratives that drive business impact.
The ideal candidate is a skilled storyteller who understands how to leverage technology without losing creativity, originality, and brand voice.
This is an opportunity to help define modern content practices within a fast-moving, technology-focused environment.

The Content Strategist, AI & Storytelling will lead content creation and optimization efforts by combining editorial expertise, AI capabilities, and data insights to deliver meaningful customer experiences.

• Own content production across a variety of formats, including blog articles, SEO content, research reports, thought leadership pieces, advertisements, emails, social media, landing pages, and in-product messaging.
• Use AI writing tools effectively to accelerate content creation, improve workflows, and scale production while maintaining quality, originality, and brand consistency.
• Develop structured AI workflows, prompts, and content frameworks that generate strong first drafts while ensuring final editorial review and refinement.
• Partner with data scientists and analysts to identify meaningful insights from research, customer feedback, and datasets, transforming complex information into engaging stories.
• Turn data points and research findings into compelling narratives, headlines, content angles, and strategic recommendations.
• Build and maintain content calendars in collaboration with marketing, campaign, and channel teams.
• Adapt messaging and tone across different audiences and platforms while preserving a consistent and recognizable brand voice.
• Create and maintain AI content resources, including prompt libraries, editorial guidelines, and reference materials.
• Collaborate with brand and creative teams to ensure AI-assisted content remains authentic, distinctive, and aligned with quality standards.
• Identify and improve generic or low-quality AI-generated content to ensure all materials provide valuable perspectives and meaningful insights.
• Support SEO initiatives by creating content optimized for organic discovery and audience engagement.
• Manage multiple content projects simultaneously while maintaining deadlines and high editorial standards.

The ideal candidate is an experienced content professional with strong storytelling abilities, editorial judgment, and a practical understanding of AI-powered content creation.

• 5+ years of experience in content writing, content strategy, editorial, or marketing communications, with a portfolio demonstrating versatility across long-form and short-form content.
• Strong hands-on experience using AI writing tools as part of a professional content creation workflow.
• Ability to evaluate and refine AI-generated content while maintaining originality, clarity, personality, and strategic intent.
• Proven experience working with data, research findings, or analytics to develop compelling narratives and actionable insights.
• Ability to interpret data visualizations and create content that explains and amplifies insights rather than simply describing them.
• Experience writing for SaaS, technology, or data-driven brands, preferably in a marketing environment.
• Strong understanding of SEO principles and organic content strategies.
• Ability to understand and replicate a brand voice across multiple formats and platforms.
• Strong project management skills with the ability to prioritize multiple initiatives and manage deadlines independently.
• Excellent communication and collaboration skills with experience partnering across marketing, creative, product, and analytics teams.
• Strong editorial instincts with a focus on specificity, originality, and creating content with a clear point of view.

• Competitive base salary range of CAD $88,400–$104,000 per year, depending on location, skills, experience, and qualifications.
• Potential bonus opportunities as part of the total compensation package.
• Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
• Retirement savings support through RRSP matching.
• Flexible spending and health savings account options.
• Paid holidays and paid time off.
• Employee assistance program and additional employee benefits.
• Fully remote work opportunity for Canada-based candidates.
• Flexible work environment with opportunities for collaboration through company events and team gatherings.
• Opportunity to work on innovative content strategies combining AI, storytelling, and data-driven insights.