Digital Marketing Specialist in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Specialist based in Canada.

Join a dynamic remote team where data, creativity, and innovation come together to deliver impactful digital marketing campaigns. In this role, you will help plan, execute, and optimize paid media strategies across multiple digital channels while working with a diverse portfolio of clients. You'll collaborate with cross-functional teams to transform business objectives into measurable marketing results through performance analysis and continuous optimization. This position is ideal for a marketing professional who enjoys testing new ideas, leveraging data to improve campaign performance, and staying ahead of evolving digital trends. With opportunities to contribute strategic insights and grow your expertise, you'll play an important role in driving client success within a collaborative, fast-paced environment.

The Digital Marketing Specialist will support the development and execution of high-performing paid media campaigns while delivering actionable insights and maintaining strong client relationships.

• Assist in developing paid media strategies and channel investment plans aligned with client objectives.
• Build, launch, and manage paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, and emerging social channels.
• Monitor daily campaign performance, analyze key performance indicators, and recommend optimization opportunities.
• Optimize campaigns through audience segmentation, creative improvements, bidding strategies, and ad copy adjustments.
• Contribute to the creation of compelling paid search and social advertising copy.
• Prepare and present weekly, monthly, and quarterly performance reports with strategic recommendations.
• Collaborate with account management teams to communicate campaign performance and paid media strategies to clients.
• Identify meaningful business metrics to measure campaign success and continuously improve results.
• Foster a test-and-learn approach by proposing innovative ideas, experiments, and process improvements.
• Stay informed on industry trends, platform updates, and new advertising opportunities to enhance campaign effectiveness.

The ideal candidate combines strong analytical skills with paid media expertise and a passion for delivering measurable business outcomes through digital marketing.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3–5 years of experience managing paid media campaigns, including relevant internship experience.
• Hands-on experience with paid social advertising platforms and digital campaign management.
• Strong analytical skills with the ability to interpret campaign performance data and optimize results.
• Proficiency with Microsoft Excel, including formulas and pivot tables.
• Experience creating digital marketing strategies and presenting recommendations to stakeholders.
• Excellent written communication skills with experience developing effective advertising copy.
• Strong organizational skills and exceptional attention to detail.
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Facebook Blueprint Certification (Media Buying) or equivalent professional certifications are considered an asset.
• Google Analytics and/or Google Ads certifications are preferred.
• Curiosity, creativity, and a proactive mindset with a passion for continuous learning and innovation.

• Fully remote position available across Canada.
• Comprehensive and flexible benefits package for eligible full-time employees.
• Professional development opportunities with ongoing learning and career growth support.
• Exposure to a diverse portfolio of clients across multiple industries.
• Collaborative, innovative, and results-driven team environment.
• Opportunity to work with leading digital marketing platforms and emerging advertising technologies.
• Supportive culture that encourages creativity, ownership, and continuous improvement.