Social Media Coordinator in Orlando, Florida at Fastening Specialists Inc

About Company:

Cultivus+ is a trusted provider of high-quality fastening solutions, serving a wide range of industries that depend on precision, reliability, and performance. We partner with manufacturers, contractors, and engineers to deliver the right products and technical expertise for every application.

Our strength lies in combining deep product knowledge with a customer-first approach. From standard fasteners to highly specialized components, we focus on sourcing and supplying solutions that meet exact specifications while maintaining consistent quality and competitive lead times.

About the Role:

The Social Media Coordinator will play a pivotal role in enhancing and managing the online presence of our organization across various social media platforms. This position is responsible for creating, curating, and scheduling engaging content that aligns with our brand voice and marketing objectives. The coordinator will monitor social media trends, analyze engagement data, and adjust strategies to maximize reach and impact. Collaboration with marketing, communications, and creative teams is essential to ensure cohesive messaging and campaign execution. Ultimately, this role aims to build a vibrant online community, increase brand awareness, and support business growth through effective social media management.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 1-2 years of experience managing social media accounts for a business or organization.
• Proficiency with social media platforms and management tools such as Hootsuite, Buffer, or Sprout Social.
• Strong written and verbal communication skills with attention to detail.
• Ability to analyze social media metrics and generate actionable insights.

Preferred Qualifications:

• Experience with graphic design tools such as Adobe Creative Suite or Canva.
• Knowledge of SEO principles and digital marketing strategies.
• Familiarity with social media advertising platforms including Facebook Ads Manager and LinkedIn Campaign Manager.
• Experience in video content creation and editing.
• Previous work experience in a fast-paced marketing or communications environment.

Responsibilities:

• Develop, schedule, and publish content across multiple social media platforms including Facebook, Twitter, Instagram, LinkedIn, and emerging channels.
• Monitor social media channels for trends, audience engagement, and feedback to inform content strategy and improve performance.
• Collaborate with marketing and creative teams to align social media campaigns with broader marketing initiatives and brand guidelines.
• Analyze social media metrics and prepare regular reports to assess the effectiveness of campaigns and recommend improvements.
• Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
• Stay current with social media best practices, platform updates, and industry trends to ensure innovative and effective content delivery.
• Assist in managing social media advertising campaigns and budgets to optimize reach and engagement.

Skills:

The Social Media Coordinator will utilize strong communication skills daily to craft compelling posts that resonate with diverse audiences and maintain brand consistency. Analytical skills are essential for interpreting engagement data and adjusting strategies to improve performance and reach. Proficiency with social media management tools enables efficient scheduling and monitoring of content across multiple platforms. Creativity and design skills support the development of visually appealing content that captures attention and drives interaction. Collaboration and project management skills facilitate effective teamwork with marketing and creative departments to execute integrated campaigns successfully.