Sr Director Online Sales and Ops in Miami, Florida at Miami, FL

Company Overview

Who is Costa Farms? We’re one of the world’s largest horticultural growers—but without an ego to match our acreage. Our headquarters are in Miami, Florida, where we were founded in 1961. Costa Farms started on just 30 acres, and over the last 60 years, we’ve grown to more than 5,000 acres around the world. We have farms in North and South Carolina, Central and South Florida, and the Dominican Republic, plus an office in China. Costa Farms now employs nearly 6,000 people: engineers, marketers, accountants/analysts, human resources professionals, and of course, growers and plant scientists!

Here at Costa Farms, we live by the values of H3: being Humble, staying Hungry, and always Hustling. The team rallies to the mission of being a lean, green, growing machine dedicated to enriching the world by bringing plants into everyone’s life.

True to that mission, we grow more than 1,500 plant varieties. Driven by the spirit of innovation, the team is always testing new plants and developing new solutions to make it easier for retailers and plant parents to enjoy plants. We’re also continuously testing different ways of growing our plants to increase quality and improve their ecological footprint as one aspect of our many sustainability efforts.

We cultivate plants, as well as a winning culture. Join the team, and you’ll find opportunities to learn and grow. You’ll collaborate with other driven, determined people who together keep Costa Farms an industry leader. You’ll support and be supported by a team that cares about each other, our customers, our consumers, and our community.

You’ll also find right away that Costa Farms is committed to providing a diverse environment. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, military status, marital status or veteran status, or any other group status protected by federal, state, or local law.

The Sr. Director of E-Commerce Sales & Operations is a senior leader responsible for overseeing the full execution of Costa Farms’ e-commerce business across all channels. This role leads cross-functional teams spanning Sales, Operations, Inventory, Product, and Content, ensuring strategic alignment and day-to-day excellence. The Sr. Director is accountable for driving revenue growth, operational efficiency, and scalable processes across major retail platforms. This position partners closely with Marketing, Supply Chain, Finance, and Operations to deliver results and elevate Costa Farms’ digital commerce presence. The ideal candidate is a data-driven, operationally focused leader who thrives in a fast-paced, high-growth environment and brings deep expertise in both digital sales and fulfillment operations.

DESCRIPTION:

The Sr. Director of E-Commerce Sales & Operations is a senior leader responsible for overseeing the full execution of Costa Farms’ e-commerce business across all channels. This role leads cross-functional teams spanning Sales, Operations, Inventory, Product, and Content, ensuring strategic alignment and day-to-day excellence. The Sr. Director is accountable for driving revenue growth, operational efficiency, and scalable processes across major retail platforms. This position partners closely with Marketing, Supply Chain, Finance, and Operations to deliver results and elevate Costa Farms’ digital commerce presence. The ideal candidate is a data-driven, operationally focused leader who thrives in a fast-paced, high-growth environment and brings deep expertise in both digital sales and fulfillment operations.

RESPONSIBILITIES

Sales & Channel Management

· Oversee execution of channel sales plans across all retail channels including DTC site, 1P partners, Dropship partners, and Marketplaces.

· Guide pricing strategy, promotional planning, and assortment decisions to optimize revenue and margin performance.

· Monitor SKU-level performance and ensure timely identification and resolution of sales issues or gaps.

· Drive listings optimization including accurate content, imagery, and SEO best practices across all channels.

· Coordinate advertising, promotions, and merchandising execution to maximize digital shelf performance.

Cross-Functional Collaboration

· Partner with Marketing, Supply Chain, Finance, and Operations teams on joint planning, execution, and continuous improvement initiatives.

· Serve as the primary point of contact for e-commerce operations across internal stakeholders and external retail partners.

· Represent e-commerce interests in enterprise-level planning discussions and strategic initiatives.

Performance Management & Analytics

· Own full P&L performance, including revenue growth, cost management, and margin optimization, while leading cross-functional teams to execute against financial and operational targets.

· Establish KPIs and own performance reporting across all functional areas within the e-commerce organization.

· Drive data-based decision making and instill a culture of continuous performance improvement.

· Present regular business reviews and performance updates to senior leadership and executive stakeholders.

· Utilize analytics tools and dashboards to surface insights and guide strategic decisions.

Inventory Planning & Forecasting

· Oversee inventory planning and demand forecasting to maintain target in-stock rates and minimize excess or aged inventory.

· Ensure system accuracy across inventory records, order management, and channel integrations.

· Partner with Supply Chain and Finance to align inventory investments with sales and margin objectives.

· Monitor slow-moving or obsolete inventory and drive proactive resolution strategies.

Process Improvement & Systems

· Identify operational inefficiencies and implement scalable, standardized process improvements across teams.

· Leverage technology, automation, and systems integration to improve accuracy and reduce manual effort.

· Standardize best practices across all e-commerce functions and ensure consistent process adherence.

· Partner with IT and cross-functional stakeholders to evaluate and implement tools that support business growth.

Team Leadership & Development

· Lead, mentor, and develop cross-functional teams across Sales, Operations, Inventory, Product, and Content functions.

· Set clear performance expectations, goals, and accountability frameworks across all teams.

· Foster a culture of collaboration, continuous improvement, and high-performance execution consistent with Costa Farms’ H3 values.

· Identify and develop internal talent to build a scalable organization capable of supporting rapid growth.

Operations & Fulfillment

· Lead fulfillment and shipping operations to ensure on-time, accurate order delivery across all channels.

· Drive operational metrics including cost per unit, throughput, fill rates, and service level adherence.

· Identify and implement improvements in workflow design, packaging, and labor efficiency.

· Ensure full operational readiness for seasonal peaks, promotional events, and high-volume demand periods.

· Maintain compliance with retailer and marketplace operational standards and performance requirements.

QUALIFICATIONS

· Bachelor’s degree in Business, Supply Chain, Marketing, or related field; MBA preferred.

· 10+ years of progressive experience in e-commerce, digital sales, or related operations roles.

· Demonstrated experience leading large cross-functional teams in a high-volume, fast-paced environment.

· Deep knowledge of major retail platforms including Amazon Vendor Central and Walmart.com.

· Hands-on experience with fulfillment operations, inventory planning, and demand forecasting.

· Proven track record of driving revenue growth, margin improvement, and operational efficiency at scale.

· Strong analytical skills with experience using data and reporting tools to drive decisions.

· Experience with ERP, WMS, OMS, or similar enterprise systems preferred.

· Excellent organizational, communication, and executive presentation skills.

Physical Demands

· Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body Primarily involves sitting, with occasional requirements to stand, walk, or lift objects to a certain weight.

Work Environment:

The role involves utilizing standard office equipment, such as computers, monitors, keyboards, mice, telephones, and other essential digital tools required for daily tasks.

· Indoor Office Environment: The role is primarily office-based, which may include open spaces with background noise from conversations, office equipment, and phone calls. Occasionally, tasks may require working outdoors in various weather conditions.

SKILLS

· Strong leadership and team development capabilities with ability to build, inspire, and retain high-performing teams.

· Excellent communication and cross-functional coordination skills, including executive-level presentation and reporting.

· Proven ability to manage competing priorities, meet deadlines, and drive execution in a dynamic environment.

· Data-driven mindset with advanced analytical abilities and proficiency in e-commerce performance metrics.

· Deep focus on operational efficiency, scalability, and continuous process improvement.

· Strong understanding of digital shelf management, SEO, and content optimization for marketplace channels.

· Ability to balance strategic thinking with hands-on execution and problem resolution.

COMPETENCIES

· Communicates Effectively - Clearly and confidently conveys complex information and strategic recommendations to internal and external stakeholders at all levels.

· Drives Results - Consistently achieves and exceeds performance targets across sales, operations, and fulfillment functions.

· Builds Organizational Capability - Develops and empowers team members to grow in their roles, building a bench of talent aligned with business needs.

· Optimize Work Processes - Continuously identifies and implements improvements to workflows, systems, and cross-functional coordination.

· Collaborates - Works effectively across departments and with external partners to drive shared outcomes and remove barriers.

· Strategic Mindset - Translates business goals into operational plans and adapts strategy in response to market dynamics and performance data.

All applicants must be work-authorized.

Costa Farms will not sponsor any visa for this position.

After applying, follow us on LinkedIn to stay up to date on what’s happening around Costa Farms and to start becoming part of our family. Come Grow with Us™!

Here at Costa Farms, we're proud to offer not only a competitive wage, but also some really great benefits:

• Company 401(k) with employer matching contributions
• Health Savings Account, Flexible Spending Account, and Dependent Care
• Telehealth - Medical and Mental Health Care
• Medical Insurance
• GAP Insurance
• Dental Insurance
• Vision Insurance
• Pet Insurance
• Supplemental Insurance (AFLAC)
• Legal/ID Theft Protection plans
• Professional development opportunities
• Challenging and exciting work environment
• Costa Farms Scholarship
• Employee discounts on plants

Costa Farms headquarters also has:

• On-site gym with showers
• Subsidized on-site cafeteria, a quiet room, and indoor games
• Love Where You Work activities throughout the year