Social Media Specialist in Sandy Springs, Georgia at City Of Sandy Springs

The City of Sandy Springs is looking for a creative, strategic, and data-driven Social Media Specialist to help shape how nearly 110,000 residents experience their local government online. From City Council initiatives and community events to emergency communications and behind-the-scenes storytelling, you'll create content that informs, inspires, and connects people with their city.

If you're equally comfortable behind a camera, in Canva or Adobe Creative Suite, analyzing engagement metrics, and brainstorming your next viral post, we'd love to meet you.

As our Social Media Specialist, you'll help manage and grow the City's digital presence by creating compelling content and engaging with our community across multiple platforms.

• Develop engaging photo, video, graphic, and written content for the City's social media channels.
• Create and maintain content calendars that keep our messaging organized, timely, and impactful.
• Monitor and respond to comments, messages, mentions, and community engagement.
• Analyze social media performance and recommend strategies to increase reach, engagement, and public awareness.
• Research emerging social media trends, digital tools, and best practices to keep the City's communications innovative.
• Collaborate with departments across the City to promote programs, services, projects, and community events.
• Coordinate photography and videography assignments while identifying opportunities for compelling visual storytelling.
• Support public information efforts during high-profile events, City initiatives, and emergency communications.
• Utilize SEO principles, keyword research, and web analytics to improve digital visibility.
• Help strengthen community trust through transparent, engaging, and informative communications.

You thrive in a fast-paced environment where no two days are the same. You're creative, organized, collaborative, and comfortable balancing strategy with execution.

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Four (4) years of professional social media management experience.
• Experience creating engaging content across multiple social media platforms.
• Strong knowledge of Facebook, Instagram, LinkedIn, X (formerly Twitter), and social media management platforms such as Hootsuite.
• Excellent written and verbal communication skills.
• Strong organizational, analytical, and problem-solving abilities.
• Ability to work independently while collaborating effectively across multiple departments.

• Experience using social media analytics and reporting tools.
• Familiarity with local government communications or public sector organizations.
• Knowledge of Google Analytics, SEO, and digital marketing best practices.
• Ability to create content and video editing.

This isn't just another social media job.

You'll have the opportunity to:

• Tell meaningful stories that impact an entire community.
• Capture exciting City events and initiatives.
• Work alongside passionate professionals who care about public service.
• Blend creativity with strategy and analytics.
• Help shape the City's digital voice and strengthen public engagement.

The City of Sandy Springs offers an outstanding benefits package designed to support your health, financial well-being, and work-life balance, including:

• Competitive salary
• Excellent medical, dental, and vision insurance
• 401(a) and optional 457b retirement plans
• Generous paid vacation, sick leave, and holidays
• Employee wellness programs
• Tuition reimbursement and professional development opportunities
• Employee Assistance Program (EAP)
• Life and disability insurance
• Flexible spending accounts
• Opportunities for career growth and advancement
• FirstNet Mobile Phone Plan Discounts

Home to nearly 110,000 residents, Sandy Springs is Georgia's sixth-largest city and one of the state's premier communities. Our employees are committed to delivering exceptional public service while fostering innovation, transparency, and community engagement. We believe local government can make a meaningful difference every day—and we're looking for talented professionals who share that vision.

The City of Sandy Springs is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace for all employees. In compliance with the Americans with Disabilities Act (ADA), reasonable accommodations will be provided to qualified individuals with disabilities throughout the application and employment process.