Director of Marketing & Communications in Minneapolis, Minnesota at " Metropolitan Alliance of Connected Communities"

Title: Director of Marketing & Communications
Job Category: Public Relations & Market
Requisition Number: DIREC002253
Job Type: Full-Time
Minneapolis, MN, 55411, United States

Description

Who We Are

Rooted in North Minneapolis, PCYC ignites a spirit of inspiration, connection, and growth. We are committed to working creatively toward a bright future focused on education, art, equity, and justice for the children, youth, and families of North Minneapolis and beyond. PCYC is a strong and long-standing community-based nonprofit organization with a 71-year history of delivering exceptional education, arts, and youth programming to children, families, and the North Minneapolis community.

Why You’ll Love Working Here

PCYC is a place of strength and beauty, where every young person is nurtured and challenged to reach their utmost potential, where the power of the arts percolates and elevates, and where youth, adults, families, and communities come together to embrace hope and compassion.

Wage

$82,000 - $86,000 annual salary, depending on qualifications and level of experience.

Benefits

• Generous Paid Time Off (PTO), plus 12 paid holidays
• Competitive health, dental, and vision insurance
• Health Savings Account (HSA), and options for Flexible Spending Accounts (FSA).
• Long-term disability insurance – the employer pays the premiums
• Employer-paid basic life & AD&D insurance with the option for additional coverage paid by the employee
• Voluntary benefits: Accident, hospital indemnity, critical illness, short-term disability insurance
• PCYC sponsors a retirement plan with 25% match on your first 4% and immediate vesting

Because PCYC is a member with Metropolitan Alliance of Connected Communities (MACC) who partners with St. Mary’s University, PCYC employees and their spouses are also eligible for the following benefits at St. Mary’s University:

• Discounted tuition for Bachelor’s, Master’s, and Doctorate programs
• Professional development opportunities
• Access to advancement (internships, job placement, field practice)

Job Summary

PCYC is hiring a Director of Marketing and Communications to be responsible for the development and execution of brand management, communications, and marketing strategies that drive community engagement, build organizational identity, advance visibility, and increase revenue. Working in close partnership with PCYC’s leadership, the Director of Marketing & Communications manages PCYC’s media relations, advertising, promotions, and digital engagement efforts.

Responsibilities

• Develop and lead the overarching marketing and communications strategy for PCYC’s three program models—The Capri, PYC Arts & Tech High School, and after-school programs including the Capri Best Buy Teen Tech Center.
• Direct PCYC’s aesthetic vision and voice across all content, including graphic identity, collateral materials, digital platforms, advertising, promotional programs, and signage. Oversee the establishment and enforcement of standards pertaining to tone, personality, voice, and style.
• Oversee the development and upkeep of PCYC and The Capri websites, ensuring clear messaging, user-friendly navigation, and up-to-date, relevant content.
• Work with program directors to create marketing and audience engagement plans, along with accessible registration pages that welcome scholars and community members to Capri and PCYC programs and events.
• Serve as a spokesperson for the organization, managing external and media relations with timely responses to press inquiries. Compose and distribute press releases as needed, and advance public awareness of PCYC’s programs, impact, and role in the community.
• Utilize both traditional and innovative platforms to build a dynamic and lasting identity for the Capri as a welcoming, inclusive, and premier cultural destination at the local, regional, and national levels.
• Lead market research and data analysis using digital metrics and audience surveys to identify trends, inform strategy, and assess marketing and PR impact.
• Assist PCYC’s leadership in developing presentations, speeches, and other important organizational messages.
• Offer recommendations on graphics, clarity, distribution, and program marketing to support relevant departments in preparing required reports.
• Work collaboratively with the Development Director and fundraising event consultants in the creation and fulfillment of strategic marketing, corporate sponsorships, and Annual Gala communication in support of PCYC revenue goals.
• Develop, implement, and adhere to communications budget.

What You Bring

• Bachelor’s degree in English, Communications, Public Relations, Journalism, or related field.
• Experience working in nonprofit, arts, education, or community-based organizations.
• Background in audience development and community engagement.
• Knowledge of storytelling strategies for diverse and intergenerational audiences.
• Bilingual or multilingual communication skills are a plus.
• Proven experience developing and executing integrated marketing and communications strategies.
• Exceptional written, verbal, and interpersonal communication skills.
• Strong leadership and team management abilities.
• Demonstrated success in media relations, public relations, and serving as a spokesperson.
• Proficiency in digital marketing, including email marketing, social media, SEO/SEM, and content strategy.
• Experience analyzing digital and audience engagement data to drive decision-making.
• Familiarity with content management systems (e.g., WordPress) and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong cultural competency and commitment to equity and inclusion in communications.
• Experience managing marketing budgets and vendor relationships.
• Valid driver’s license, access to reliable transportation, and the ability to meet PCYC’s driving record requirements. Please note that if the license was not issued in the state of Minnesota, you have 60 days after becoming a Minnesota resident in which to apply for your Minnesota driver's license or permit.

Diversity and open expression are fundamental to the work of PCYC. We are passionate about building and sustaining an inclusive and equitable working environment where everyone can belong. Every member of our team enriches our work by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We welcome everyone to apply, especially those individuals who are underrepresented in our sector: individuals who identify as BIPOC, Indigenous or people of culture, LGBTQI+ and gender fluid or gender nonconforming, individuals with disabilities (both seen and unseen), veterans, people of any age or family status. We encourage you to apply even if you feel like you don't fit 100% of the technical requirements. Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, religion, national origin, sex, gender identity, sexual orientation, familial status, disability, age, marital status, membership or activity in a local human rights commission, status with regard to public assistance, criminal history (justice-impacted status), housing or homelessness status, height, or weight.

Our organization has a partnership with Metropolitan Alliance of Connected Communities (MACC) to provide administrative services including management of the hiring process. If you apply for this position, you may see references to MACC in some online materials.

PCYC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. See E-Verify’s official poster at https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf. See E-Verify’s Right to Work poster at https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.