Position Title: Content Producer - University of Minnesota

Requisition ID: R101227

Location: Minneapolis, MN

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

As an integral part of Learfield Studios content team, the Content Producer plays an important role on the ground at the university that assists in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, student athletes, brands and local staff to ideate, create and execute a robust NIL content offering that will deliver across all stakeholders’ goals.

Essential Duties & Responsibilities:

• Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
• Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders’ voice, tone, and brand objectives.
• Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications.
• Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed.
• Build trust with student athletes and set them up for success across all NIL executions.
• In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department.
• Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios.
• Act as a liaison between the athletic department content team, Learfield local sales teams and national sales.
• Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy.
• Serve as an on-campus resource for student athletes and share best practices across content creation.
• Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis.
• Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership.
• Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to stakeholders.

Minimum Qualifications:

• 4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content.
• Advanced proficiency in graphic and motion design, photography, and video shooting, producing and editing across various formats, including expertise with Adobe Creative Cloud.
• Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results.
• Experience producing content for multiple social platforms, with a deep understanding of best practices for each.
• Ability to thrive under tight deadlines in a fast-paced, dynamic environment.
• Strong understanding of how major and emerging social platforms—Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others—function and engage their respective communities.
• Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership.
• Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives.
• Strong administrative, critical reasoning, and problem-solving skills.
• Highly organized, efficient, and detail oriented.
• Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations.

Preferred Qualifications:

• Prior experience in the sports industry, preferably within college athletics, is strongly preferred.

The approximate national base pay range for this position is $65,000 to $80,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.