Marketing Content Producer in St Paul, Minnesota at Hazelden Betty Ford

Marketing Content Producer

US-MN-St Paul

Job ID: 2026-12793
Type: Full Time
# of Openings: 1
Category: Marketing & Sales
Hazelden Betty Ford FoundationShift Day
Responsibilities

**This is a hybrid opportunity. The ideal candidate must reside within a commutable distance from either our Center City, MN or St. Paul, MN locations.**

The Content Producer is responsible for developing high-quality photo, video, and digital content that advances brand visibility, engagement, and mission impact. This role blends creative production, content strategy, and channel optimization to deliver compelling storytelling across platforms.

Working closely with marketing, communications, and digital teams, this role leads the end-to-end creation of multimedia content aligned with brand strategy, key campaigns, and audience needs. The Content Producer brings a strong social-first mindset, technical production expertise, and data-informed decision-making to optimize performance and reach.

• Content Production & Management
  • Produce, capture, and edit high-quality design, video and photography content that aligns with brand standards and messaging across channels (social, web, email, campaigns).
  • Collaborate with marketing and communications teams to develop content that supports strategic initiatives, audience engagement, and fundraising efforts.
  • Own execution of multimedia content, including shooting, editing, post-production, and final delivery.
  • Apply a social-first approach to content creation—developing engaging formats across video, imagery, and audio.
  • Partner with social media stakeholders to plan and execute a content calendar aligned with annual campaigns and organizational priorities.
  • Monitor and analyze content performance; use insights to refine creative approach and improve engagement, reach, and effectiveness.
  • Stay current with industry trends, platform changes, and audience behaviors to inform innovative content strategies.
  • Be able to create and iterate creative solutions in a fast-paced, demand generation environment
• Cross-Channel Optimization & Collaboration

  • Partner with digital and marketing teams to optimize video and content for SEO, YouTube, and search visibility.

  • Provide video editing support for prevention programs and priority initiatives.

  • Collaborate with web and digital teams to enhance video integration, user experience, and platform functionality.

  • Serve as a subject matter contributor on content best practices across channels.

Qualifications

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, Video Production, or related field.
• 5–7 years of experience in content creation, including a strong portfolio of video and photography work.
• Demonstrated expertise in multimedia production, including filming, editing, and post-production.
• Proficiency with creative tools such as Adobe Premiere Pro, After Effects, Canva, and similar platforms.
• Experience creating content for social media platforms, content management systems, and digital channels.
• Strong understanding of brand standards, storytelling, and audience engagement strategies.
• Experience using analytics tools to assess content performance and inform optimization.
• Excellent project management skills with the ability to manage multiple priorities and deadlines.

Preferred Qualifications:

• Strong critical thinking, problem-solving, and decision-making capabilities.
• Excellent interpersonal and communication skills with the ability to collaborate across all levels of the organization.
• High level of adaptability, creativity, and attention to detail.
• Ability to take direction while proactively identifying opportunities and solutions.
• Comfortable working in a highly collaborative, fast-paced, mission-driven environment.

Overview:

The Hazelden Betty Ford Foundation is the largest nonprofit addiction recovery organization in the United States. It is also one of the most mission-driven places you will find. The Hazelden Betty Ford Foundation team is passionate about providing hope and ultimately healing. As a living, growing and evolving institution, the Hazelden Betty Ford Foundation is – at our core- a people-powered organization. Hazelden Betty Ford Foundation is comprised of 1600+ employees, seventeen treatment sites and produces $190 million dollars in annual revenue. This exemplary organization serves nearly 25,000 people annually and is committed to provide hope and healing for those experiencing addiction to alcohol and other drugs.

What makes this organization unique is its total ecosystem approach to prevention, education, research, advocacy and treatment. All of the parts of the organization work together to inform, develop and deliver evidence- based practices that help people reclaim their futures and restore their hope.

Being “a best place to work” is a strategic goal of Hazelden Betty Ford Foundation and it’s a goal that every employee plays an active role in helping to achieve. Our culture is a reflection of how encouraged and energized we each feel about contributing our ideas and performing to our greatest ability. Join us and do meaningful work.

We deeply value our employees. Working at Hazelden Betty Ford Foundation includes a comprehensive benefits package, including:

• Competitive Health, Dental and Vision Plans
• Retirement savings plan with employer match
• Paid time-off
• Tuition reimbursement

The Hazelden Betty Ford Foundation is proud to be an equal opportunity and affirmative action employer. We believe that diversity and inclusion among our colleagues is critical to our success as a force of healing and hope for individuals, families and communities affected by addiction to alcohol and other drugs; and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.