Communications Specialist in Atlanta, Georgia at The Gathering Spot
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Job Description
The Gathering Spot is seeking a detail-oriented, highly organized Communications Specialist to manage communications across email, SMS, push notifications, and other channels. This role will oversee the communications calendar, create on-brand content, execute campaigns, and analyze performance to drive member engagement and membership growth. The ideal candidate is a strong writer who thrives in a fast-paced environment and can balance multiple priorities with precision.
Key ResponsibilitiesCommunications Strategy & Execution
- Write, edit, and execute internal and external communications across email, SMS, push notifications, and other relevant platforms.
- Maintain consistency in brand voice, messaging, and quality across all member and prospect touchpoints.
- Coordinate with cross-functional teams to gather information, align messaging, and ensure communications are accurate and timely.
Email Marketing & Campaign Management
- Build, schedule, test, and deploy email campaigns using platforms such as Mailchimp and Peoplevine.
- Manage email lists, audience segmentation, list hygiene, and targeted messaging.
- Support campaign development for membership acquisition, retention, member engagement, events, and club updates.
Performance Reporting & Optimization
- Monitor and report on communication KPIs, including delivery, open rates, click-through rates, conversions, and engagement.
- Track campaign performance against marketing objectives and communicate key findings and recommendations to the broader team.
Creative & Content Development
- Apply the TGS brand voice across all communications, adapting messaging to different audiences, channels, and objectives.
- Create and edit simple graphics and supporting creative assets for emails, digital communications, and campaigns using Canva or similar tools.
- Exceptional attention to detail and commitment to producing accurate, timely work.
- Proficiency in email marketing platforms such as Mailchimp; Peoplevine experience preferred.
- Familiarity with design tools such as Canva, Illustrator, or Photoshop.
- Experience with web content management systems such as WordPress preferred.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- Flexibility to support occasional evening and weekend programming.
Job Benefts:
- Joining a fast-faced, growing company
- Competitive benefits package including company-paid health care
- Company provided lunch when working on site
- Flexible work from home company culture allows for 2 days work from home per week
The Gathering Spot is an Equal Opportunity Employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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