Enterprise Marketing Specialist in Sydney, New South Wales at InfoTrack Pty Limited (ABN 36 092 724 251)

Who we are?

InfoTrack is a leading SaaS technology innovator that is helping a range of professionals, businesses and individuals in a digital age. We care about what we do and the people we work with. We partner with our clients to identify their challenges and constantly look for ways to evolve our products to maximise their impact.

The Role

This is a senior, high-impact marketing role with ownership of InfoTrack’s go-to-market strategy for major accounts and enterprise clients. You will lead the planning and execution of end-to-end marketing programs that drive awareness, pipeline growth, and retention across our most strategically important customer segments.

Working at the intersection of sales, product, and client success, you will be responsible for building and executing account-based marketing (ABM) programs, crafting compelling enterprise narratives, and ensuring InfoTrack’s value proposition resonates powerfully with sophisticated buyers across relevant sectors.

About you

You are a strategic and commercially minded B2B marketer with proven experience driving go-to-market and account-based marketing programs within complex or enterprise environments. You thrive in a fast-paced, collaborative setting and are confident partnering with senior stakeholders across sales, product, and customer teams to deliver measurable business outcomes.

You are equally comfortable thinking strategically and executing hands-on campaigns, with strong experience across demand generation, enterprise content, events, and sales enablement. A confident communicator and relationship builder, you know how to craft compelling messaging that resonates with senior decision-makers and translates complex solutions into clear customer value.

Key Roles and Responsibilities

• Own and drive the go-to-market strategy for enterprise and major accounts, aligning marketing initiatives with commercial growth objectives.
• Develop and execute targeted account-based marketing (ABM) programs to drive engagement, pipeline growth, and revenue within strategic accounts.
• Create compelling enterprise content, thought leadership, and value propositions tailored to senior stakeholders and decision-makers.
• Lead integrated demand generation campaigns across digital, events, webinars, and client engagement activities to build brand awareness and qualified leads.
• Partner closely with sales, product, and key account teams to deliver sales enablement materials, market insights, and coordinated GTM activity.
• Measure and report on campaign performance, pipeline contribution, account engagement, and ROI to continuously optimise marketing outcomes.

Skills, Knowledge and Experience:

• 7+ years of B2B marketing experience, with a strong track record in enterprise or major account marketing.
• Experience marketing to either the legal, financial services, or professional services sectors.
• Demonstrated experience developing and executing go-to-market strategies within a complex, multi-stakeholder sales environment.
• Deep expertise in account-based marketing (ABM) strategies, tools, and measurement frameworks.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives for senior audiences.
• Proven experience using AI tools to perform agentic skills-based marketing.

The Rewards and Culture

What We Offer:

Personal Development We have a rich history of providing people with growth opportunities throughout their InfoTrack journey. We provide our people with professional development plans, technical training, leadership programs, and clear career progression opportunities.

Reward & Recognition We have a culture of recognising the contributions of our people and rewarding them for their impact. We have various formal recognition programs as well as access to our employee share scheme. We put an emphasis on staff happiness, so we have a well-stocked snack cupboard, weekly catered lunches, free breakfast every morning and locally based social committees that drive events for each office including a Table Tennis competition.

Health & Wellbeing We care about our people’s well-being and that is why we offer a range of benefits including fully covered gym memberships, monthly in-house massages, progressive leave policies and access to an Employee Assistance Program.

Join a company that puts people first, where your contributions are valued, and your potential is supported every step of the way. Apply now or message us directly to find out more!

At InfoTrack we are a diverse workforce and we’re proud to be an equal opportunity employer. We believe our differences make us stronger. We therefore encourage applications from Aboriginal and Torres Strait Islander people and people of all cultures, abilities, sex, and genders.