Position Highlights:

The Senior Social Media Specialist plays a leadership role in executing and optimizing Moffitt Cancer Center’s social media presence, translating established strategy into high-impact, measurable results across all platforms. Working closely with the Social Media Manager, this position serves as a primary steward of Moffitt’s social channels, exercising independent judgment in managing high-visibility content, CEO-facing communications, patient-related concerns, and reputational or sensitive issues. The role is responsible for monitoring and assessing platform performance, applying advanced knowledge of social media best practices and trends to improve engagement, protect the Moffitt brand, and demonstrate value. The Senior Social Media Specialist also provides subject-matter guidance and contributes to training and cross-department initiatives, supporting effective and appropriate social media use across the organization.

Credential and Qualifications:

• Bachelor’s Degree in Communications, social media, journalism, corporate communications, public relations or related field.
• Minimum seven (7) years’ experience planning and conducting social media outreach in a professional environment, including three (3) years executing social media strategies and three (3) years’ experience with digital performance analytic tools.

Minimum Skills/Specialized Training Required

• Demonstrated experience utilizing social media management tools, including native platforms and Sprout social.
• Demonstrated understanding of news judgment and content value as it relates to healthcare and specifically, oncology.
• Demonstrated understanding of HTML, JavaScript, blogging and creative design tools.
• Superior writing skills and thorough command of AP style. Must be able to craft, repurpose and edit copy to produce engaging content.
• Exceptional communication, time management, multi-tasking and planning skills.
• Excellent computer skills and proficiency with Microsoft Office, Facebook, Twitter, YouTube, TikTok, Google+, LinkedIn, Instagram, etc.
• Working knowledge of graphic design principles and techniques.

Responsibilities:

• Executes advanced social media content and platform activity.
• Executes strategies for all CEO social media channels.
• Monitors social media activity and provides elevated engagement support.
• Monitors social media trends, develop content workflows and assist with reporting needs.
• Establishes, maintains and subsequently assists in training Moffitt team members on social media protocols and policy.