GMH Communities, Headquartered in Philadelphia, PA, is a dynamic real estate company specializing in the acquisition, development, and management of exceptional living communities throughout the United States. Our student living sector provides our residents with leading-edge amenities, community spaces, and apartments to maximize their college experience.

Job Purpose:
The purpose of this role is to develop and implement effective marketing and leasing strategies to achieve occupancy goals and maximize ROI. This position ensures the success of marketing efforts through continuous evaluation, market analysis, and strategic adjustments. Responsibilities include overseeing leasing operations, maintaining brand consistency, managing digital marketing campaigns, and enhancing resident retention. Additionally, this role supports the training and compliance of leasing teams while fostering a positive community environment for residents and staff.

This position will have extensive travel across the GMH portfolio (75%-85%).
Qualified candidates must reside any of the following states for consideration: AR, CA, FL, GA, IL, KY, LA, MD, MA, NE, NV, NC, SC, TX.

Responsibilities:

• Prepare marketing plans and develop leasing strategies/programs designed to meet occupancy goals
• Oversee the effectiveness of marketing & leasing plans and efforts to maximize the occupancy of each community and ROI. Continually evaluate the marketing plan and budget based on preleasing velocity and resident/staff feedback to adjust for new opportunities or when tactics are not effective
• Detailed understanding of each local market and competitive set
• Train and ensure leasing staff comply with corporate procedures and government laws on Fair Housing
• Ensure follow-up activities take place for all prospective residents following established policies and procedures.
• Generate and track lead sources and traffic of prospective residents by utilizing effective marketing techniques
• Manage and review all lease, guarantor and data entry processes
• Coordinate effective resident retention programs
• Ensure each site maintains professionally printed collateral and promotional items, effectively using corporate brand
• Drive and maintain social media campaigns and online advertising sources
• Produce property and market-specific content for inclusion in the property social media outlets blog and company websites
• Coordinate PPC ads and social media campaigns with corporate marketing
• Lead online reputation management and develop a strategy to generate good reviews
• Work with corporate marketing to keep branding and messaging cohesive and consistent across all marketing mediums
• Aid the General Manager’s in the recruiting, interviewing, hiring and training of all leasing professionals
• Understand the needs and expectations of residents, prospective residents, clients, and vendors and exceed their expectations
• Maintain a positive community environment for both residents and associates and encourage participation in events and activities

Characteristics and Qualifications:

GMH looks for dynamic, energetic individuals who are eager to be the face of our company, brand, and property in the markets that we serve. Engaging leaders who have the ability to inspire their teams to be successful will find continued opportunities for growth and development within the GMH portfolio.

• 7+ years of leasing and marketing experience
• Student Housing experience preferred
• Superior customer service and communication skills
• Experience with event planning and property or product marketing
• Must display strong leadership skills and the ability to solve day to day problems
• Availability to work some nights and weekends as necessary
• Proficient with Microsoft Office Suite
• Entrata and Yardi experience preferred
• Leasing and sales experience—Required
• Experience with Canva or Adobe Suite, preferred
• Proficient in social media marketing

This position offers the following competitive benefits:

• Health, Vision, and Dental Insurance for you and your dependents
• Prescription Drug Plan
• Employee Assistance Program
• Short-Term Disability & Long-Term Disability Insurance
• Group Life Insurance
• 401(k) Program with Employer Contribution
• Generous Paid Vacation, Sick Time and Holidays
• Paid Parental Leave
• Direct Deposit
• Collegial Work Environment
• Time off to Volunteer
• Employee Referral Program
• Voluntary benefits

GMH Associates, Inc. does not accept recruiting agency resumes. Please do not forward resumes to our employees. GMH Associates, Inc is not responsible for any fees related to unsolicited resumes.

This position description is intended to describe the general content of and requirements for the performance of the job. The statements contained in the position description are not necessarily all-inclusive and additional duties and responsibilities may be assigned as determined by business needs.

This position description does not constitute a written or implied contract of employment.

The salary range for this role represents the company’s good faith and reasonable estimate of the range of possible compensation at the time of posting. Actual compensation will be dependent upon a number of factors, including but not limited to, the candidate’s relevant experience, qualifications and location.

#LI-P