What You’ll Do:
• Manage & grow assigned product categories. Own physical products through their entire lifecycle: concept, costing, development, packaging, and go-to-market.
• Lead new product initiatives. Work closely with engineering, sourcing, and manufacturing to bring physical goods from sketches to prototypes to store shelves.
• Drive growth through all channels. Build launch plans, merchandising tools, and promotional strategies that resonate across all channels.
• Create 3-year product plans based on VOC, cost modeling, margin analysis, and category insights.
• Be hands-on. Participate in VOC visits, field testing, and product reviews. Work side-by-side with cross-functional teams on-site — this is not a remote strategy role.
• Support channel execution. Collaborate with the team to develop sell sheets, product content, pricing structures, packaging, and training materials.

What You Bring:

• 4-year degree required (Business, Marketing, Engineering, or related field); MBA a plus

• 3+ years managing physical products in a CPG, hardware, or manufacturing environment

• Experience working with large national retailers (Lowe’s, Home Depot, Walmart, etc.) • Deep familiarity with BOMs, costing, pricing, and supply chain constraints

• Proven track record launching products into brick-and-mortar, distribution and e commerce channels

• Comfortable using Excel, ERP systems (SAP preferred), and managing multiple projects simultaneously

• Willingness to travel (~15%) to retailers, tradeshows, job sites, and factories